Cups
MaybeShoppers spend an estimated $17.7M a year here. But the products selling today already average 4.7★, so Cups is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $17.7M/yr14.8M searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 85 sellers
Flapen Score
Cups against its category
The dotted line is the Health & Household average. Past it, Cups is stronger. Inside it, weaker.
Market
The Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Cups 14.8M times last year and spent an estimated $17.7M. The top 5 brands take 73% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 14.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.7M a year.
- Searches, last 12 months
- 14.8M
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $17.7Ma year
- Peak month
- May1.6× the quietest month
- Top search term
- plastic cups3.2M searches a year
02 · Price
A sale here is worth $14.66.
Listings sell for $14.66 on average, from $3.92 to $24.81. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $14.66 that is $440K to $586K a year per listing.
- Average price
- $14.66under the $15 to $100 sweet spot
- Price range
- $3.92–$24.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $440K–$586K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Disposable Drinkware. It carries 3,813 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Disposable Drinkware
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 3,813per listing
- Listings tracked
- 36
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cups products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count
- Price
- $4.80
- Rating
- 4.7/5
- Reviews
- 6,269
- Age
- 1y ago
Amazon Basics Small Disposable Clear Plastic Cups 9oz 100 Count
- Price
- $4.72
- Rating
- 4.7/5
- Reviews
- 6,269
- Age
- 1y ago
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
- Price
- $9.97
- Rating
- 4.8/5
- Reviews
- 36,012
- Age
- 12y ago
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
- Price
- $5.01
- Rating
- 4.7/5
- Reviews
- 5,340
- Age
- 1y ago
Dealusy 100 Pack - 16 oz Clear Plastic Cups with Lids and Straws Sturdy & Food Safe Iced Coffee Cups with lids Disposable Plastic Smoothie Cups for Cold Drinks
- Price
- $24.64
- Rating
- 4.8/5
- Reviews
- 4,349
- Age
- 2y ago
Trending
estimated 90-day click momentum
HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 5mo ago
100 Pack 16 oz Plastic Cups with Lids and Straws Clear Disposable Plastic Cups Heavy Duty Iced Coffee Cups with Leak-Resistant Lids Cold Drink Cups for Smoothies Juice Soda & Party To Go
- Price
- $17.87
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 3mo ago
Shock Doctor BioFlex Athletic Cup Vented Protection Adult Sizes
- Price
- $11.76
- Rating
- 4.4/5
- Reviews
- 4,610
- Age
- 22y ago
Glowserve 9 oz Clear Plastic Cups Green Plastic Disposable Cups
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 1y ago
BYSNOW 100 Pack 16 oz Clear Plastic Cups with Lids Disposable Iced Coffee Cups with Sip Lids Sturdy Plastic Smoothie Cups for Cold Drinks
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 757
- Age
- 1y ago
Newest
by launch date100 Pack 16 oz Plastic Cups with Lids and Straws Clear Disposable Plastic Cups Heavy Duty Iced Coffee Cups with Leak-Resistant Lids Cold Drink Cups for Smoothies Juice Soda & Party To Go
- Price
- $17.87
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 3mo ago
HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 126
- Age
- 5mo ago
Voatree 110 Pack 16 oz Disposable Clear Plastic Cups with Lids and Straws
- Price
- $20.00
- Rating
- 4.7/5
- Reviews
- 579
- Age
- 8mo ago
Glowserve 9 oz Clear Plastic Cups Green Plastic Disposable Cups
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 581
- Age
- 1y ago
BYSNOW 100 Pack 16 oz Clear Plastic Cups with Lids Disposable Iced Coffee Cups with Sip Lids Sturdy Plastic Smoothie Cups for Cold Drinks
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 757
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
85
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 81%
Open market
23%
- Amazon Basics38%
- Hefty14%
- Dealusy8%
- Lamosi6%
- Cappatua6%
- AOZITA4%
Demand
Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Cups search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plastic cups3.2M/yr
- cups2.9M/yr
- plastic cups with lids1.9M/yr
- disposable cups1.1M/yr
- cups with lids946K/yr
- cup1.1M/yr
- clear plastic cups684K/yr
- clear cups369K/yr
- party cups359K/yr
- disposable cups with lids354K/yr
Reviews and returns
What reviews say buyers love and hate about Cups
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cups questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data