cups
Launch itA $17.7M/yr market growing +20.1% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$17.7M$17.7M/yr · 14.8M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+20.1%90-day search growth — must beat 0% to launch
Price range
Okay$3.92–$24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,812.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cups is a $17.7M/yr Amazon United States market (14.8M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Launch it — 64/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
cups market data
- Units sold / yr
- 1.0M–1.0M
- avg 30,000–40,000/product
- Revenue / yr
- $14.7M–$14.7M
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
85
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 81%
Open market
23%
- Amazon Basics38%
- Hefty14%
- Dealusy8%
- Lamosi6%
- Cappatua6%
- AOZITA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top cups search terms
- plastic cups3.2M/yr
- cups2.9M/yr
- plastic cups with lids1.9M/yr
- disposable cups1.1M/yr
- cups with lids946K/yr
- cup1.1M/yr
- clear plastic cups684K/yr
- clear cups369K/yr
- party cups359K/yr
- disposable cups with lids354K/yr
Top cups products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Disposable Clear Plastic Cups for Cold Drinks BPA-Free Easy to Hold 16oz 50 Count
Amazon Basics$4.804.7★6,269 rev
Amazon Basics Small Disposable Clear Plastic Cups 9oz 100 Count
Amazon Basics$4.724.7★6,269 rev
Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count
Hefty$9.974.8★36,012 rev
Amazon Basics Sturdy Disposable Plastic Party Cups for Cold Drinks Red 18oz 50 Count BPA-Free
Amazon Basics$5.014.7★5,340 rev
Dealusy 100 Pack - 16 oz Clear Plastic Cups with Lids and Straws Sturdy & Food Safe Iced Coffee Cups with lids Disposable Plastic Smoothie Cups for Cold Drinks
Dealusy$24.644.8★4,349 rev
Newest
by launch date
100 Pack 16 oz Plastic Cups with Lids and Straws Clear Disposable Plastic Cups Heavy Duty Iced Coffee Cups with Leak-Resistant Lids Cold Drink Cups for Smoothies Juice Soda & Party To Go
PODJULFA$17.87216 rev
HEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
HEYCOME$10.01126 rev
Voatree 110 Pack 16 oz Disposable Clear Plastic Cups with Lids and Straws
Voatree$20.00579 rev
Glowserve 9 oz Clear Plastic Cups Green Plastic Disposable Cups
Glowserve$9.62581 rev
BYSNOW 100 Pack 16 oz Clear Plastic Cups with Lids Disposable Iced Coffee Cups with Sip Lids Sturdy Plastic Smoothie Cups for Cold Drinks
BYSNOW$19.96757 rev
Trending
90-day click momentumHEYCOME Set of 12 Wheat Straw Cups 6 Pcs 20 oz & 6 Pcs 12 oz Unbreakable Drinking Cups Reusable Plastic Cups Sets for Outdoor Camp Kitchen Microwave & Dishwasher Safe Bpa Free 6 Colors
HEYCOME$10.014.6★
100 Pack 16 oz Plastic Cups with Lids and Straws Clear Disposable Plastic Cups Heavy Duty Iced Coffee Cups with Leak-Resistant Lids Cold Drink Cups for Smoothies Juice Soda & Party To Go
PODJULFA$17.874.8★
Shock Doctor BioFlex Athletic Cup Vented Protection Adult Sizes
Shock Doctor$11.764.4★
Glowserve 9 oz Clear Plastic Cups Green Plastic Disposable Cups
Glowserve$9.624.6★
BYSNOW 100 Pack 16 oz Clear Plastic Cups with Lids Disposable Iced Coffee Cups with Sip Lids Sturdy Plastic Smoothie Cups for Cold Drinks
BYSNOW$19.964.6★
What buyers say about cups
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cups”
“Not flimsy”
“Fair price”
“Cap fit like a glove”
“The material feels durable”
“As described”
“Easy to hold”
“Leak proof”
“Colors are bright”
“Thick”
What buyers complain about
“Too small”
“Not Sturdy at All”
“Cheap quality”
“They leak”
“They werent the thickest cups we have ever had”
“very hard to separate”
“expensive”
“Breaks easily”
“False information”
“cheap cheap material”
Top return reasons
Common questions
- Is cups profitable to sell on Amazon United States?
- The niche generates $17.7M/yr across 36 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Launch it (64/100).
- How competitive is the cups niche?
- 19 brands and 85 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in cups?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 0.7%.
- When does demand for cups peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cups niche?
- Listings span $3.92–$24.81; the average listing price is $14.66 (sweet spot $15–$100). The average incumbent carries 3,813 reviews — the moat a new listing must climb.