Cups
MaybeShoppers spend an estimated $17.7M a year here. But the products selling today already average 4.7★, so Cups is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $17.7M/yr14.8M searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 50%top-5 click share · 19 brands · 85 sellers
Flapen Score
Cups against its category
The dotted line is the Health & Household average. Past it, Cups is stronger. Inside it, weaker.
Market
The Cups market on Amazon at a glance
Shoppers on Amazon United States searched for Cups 14.8M times last year and spent an estimated $17.7M. The top 5 brands take 73% of clicks. Demand peaks in May. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 14.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.7M a year.
- Searches, last 12 months
- 14.8M
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $17.7Ma year
- Peak month
- May1.6× the quietest month
- Top search term
- plastic cups3.2M searches a year
02 · Price
A sale here is worth $14.66.
Listings sell for $14.66 on average, from $3.92 to $24.81. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $14.66 that is $440K to $586K a year per listing.
- Average price
- $14.66under the $15 to $100 sweet spot
- Price range
- $3.92–$24.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $440K–$586K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Disposable Drinkware. It carries 3,813 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Disposable Drinkware
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 3,813per listing
- Listings tracked
- 36
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cups products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
85
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
50%
Top 20: 81%
Open market
23%
- Brand 138%
- Brand 214%
- Brand 38%
- Brand 46%
- Brand 56%
- Brand 64%
Demand
Cups search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Cups search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plastic cups3.2M/yr
- cups2.9M/yr
- plastic cups with lids1.9M/yr
- disposable cups1.1M/yr
- cups with lids946K/yr
- cup1.1M/yr
- clear plastic cups684K/yr
- clear cups369K/yr
- party cups359K/yr
- disposable cups with lids354K/yr
Reviews and returns
What reviews say buyers love and hate about Cups
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cups questions
Answered from the same tracked data.