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Cup Cleaner

Fail

Demand is soft, at -13.2% this quarter, so Cup Cleaner is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$112K/yr107K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
52%top-5 click share · 21 brands · 63 sellers

Flapen Score

Cup Cleaner against its category

The dotted line is the Health & Household average. Past it, Cup Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cup Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Cup Cleaner 107K times last year and spent an estimated $112K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
10.2%
Market size, estimated
$112Ka year
Peak month
December2.0× the quietest month
Top search term
water bottle cleaning kit51K searches a year

02 · Price

A sale here is worth $10.18.

Listings sell for $10.18 on average, from $3.38 to $19.15. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.18 that is $3K to $5K a year per listing.

Average price
$10.18under the $15 to $100 sweet spot
Price range
$3.38–$19.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Brushes. It carries 6,140 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Brushes
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
6,140per listing
Listings tracked
32

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cup Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

63

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

52%

Top 20: 87%

Open market

28%

  • Brand 135%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Cup Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cup Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water bottle cleaning kit51K/yr
  • tumbler cleaning kit14K/yr
  • waterbottle cleaning kit10K/yr
  • bottle brush with straw cleaner9K/yr
  • baby bottle brush kit6K/yr
  • sippy cup cleaner3K/yr
  • thermos cleaner5K/yr
  • cup cleaner brush set6K/yr
  • sippy cup cleaner brush set4K/yr

Reviews and returns

What reviews say buyers love and hate about Cup Cleaner

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Ease Of Cleaning”
1.2%of orders come back
“Doesn't clean well”
A buyer, on “Ease Of Cleaning”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cup Cleaner questions

Answered from the same tracked data.