Is crystals bulk profitable to sell on Amazon United States?

The niche generates $82K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (46/100).

How competitive is the crystals bulk niche?

12 brands and 14 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in crystals bulk?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 1.5%.

When does demand for crystals bulk peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the crystals bulk niche?

Listings span $6.72–$32.85; the average listing price is $16.52 (sweet spot $15–$100). The average incumbent carries 625 reviews — the moat a new listing must climb.

crystals bulk

Skip it

A small market ($82K/yr) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great$16.52

avg listing price — sweet spot $15–$100

Review moat

Good625.15

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.72–$32.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$82K

$82K/yr · 270K searches

According to Flapen's Amazon United States niche tracking, crystals bulk is a $82K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

crystals bulk market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $99K–$132K; units × avg price
Conversion rate: 1.8%
Avg BSR: #196
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.1%
Avg brand age: 46 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

13%

SigMntun31%
Nuenen19%
SeeuFun16%
QINJIEJIE12%
DUQGUHO5%
KALIFANO5%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top crystals bulk search terms

crystals bulk59K/yr +18.9%1.1% conv.
bulk crystals42K/yr +6.2%1.1% conv.
tumbled stones27K/yr +1.9%1.0% conv.
small crystals27K/yr -11.2%1.1% conv.
polished rocks bulk9K/yr +40.7%1.4% conv.
bulk crystals and stones16K/yr -19.4%0.9% conv.
tumbled rocks8K/yr +3.3%1.8% conv.
tumbled stones bulk7K/yr +95.4%1.3% conv.
assorted crystals9K/yr -1.4%1.6% conv.
crystal bulk9K/yr -9.2%1.0% conv.

All search terms

Top crystals bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SigMntun Polished Colorful Healing Crystal Stone Set 72 Pcs 0.5 Tumbled Gemstones Bulk Decorative Pretty Rocks Collection for Meditation Reiki Grounding Vase Filler Mancala Stones and Crafts

SigMntun$13.574.5★294 rev

800Pcs+ (3lb) Gemstones and Crystals Set 30Kinds+ Bulk Rocks and Minerals Science Kit Rocks Collections for Kids Tumbled Chips Crystals Crushed Stones

SeeuFun$23.444.4★395 rev

Nuenen 60 Pieces 20 * 20 * 6 mm Crystal Mushroom Sculpture Heart Shaped Moon Star Crystals Stones Bulks Worry Stones Assorted Hand Making Palm Thumb Gemstones for Witchcraft Meditation Reiki(Simple)

Nuenen$21.034.5★310 rev

Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women

Nuenen$23.744.5★528 rev

Polished Mixed Crystal Chips Set 0.4 inches 128 Pcs - Handpicked Tumbled Stones and Crystals Bulk for Healing Reiki Meditation Witchcraft and Home Decor

SigMntun$10.644.2★237 rev

Newest

by launch date

80PCS Natural Bulk Assorted 0.5-0.6 (0.6 lb) Tumbled Polished Stones Healing Crystal Set Real Raw Stones for Home Decoration Reiki Gifts Energy Therapy

FunzelleArt$11.2871 rev

8mo ago

Polished Mixed Crystal Chips Set 0.4 inches 128 Pcs - Handpicked Tumbled Stones and Crystals Bulk for Healing Reiki Meditation Witchcraft and Home Decor

SigMntun$10.64237 rev

1y ago

3.5lb Mixed Large Tumbled Crystal Stones Bulk 1-1.3 Approx 110 Pcs - Natural Assorted Polished Healing Crystals for Decoration Healing Rock Collecting Cabbing Wire Wrapping Wicca & Reiki

Orientrea$23.2166 rev

1y ago

SigMntun Polished Colorful Healing Crystal Stone Set 72 Pcs 0.5 Tumbled Gemstones Bulk Decorative Pretty Rocks Collection for Meditation Reiki Grounding Vase Filler Mancala Stones and Crafts

SigMntun$13.57294 rev

2y ago

800Pcs+ (3lb) Gemstones and Crystals Set 30Kinds+ Bulk Rocks and Minerals Science Kit Rocks Collections for Kids Tumbled Chips Crystals Crushed Stones

SeeuFun$23.44395 rev

2y ago

What buyers say about crystals bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good variety”

Color15%

“Colors are beautiful”

Value For Money14%

“Great deal”

Size-Overall10%

“Nice collection of good sized”

Advertised Vs Actual Product8%

“exactly as pictured”

Minerals4%

“This is a really good little assortment of minerals/semi-precious gemstones”

Precious Gemstone4%

“they're genuine stones”

Fun/Entertainment Experience3%

“It's entertaining”

Gifting Purpose2%

“Perfect Easter Egg Surprise for Gem-Loving Kids”

Durability2%

“seem to be durable as we have also now used them in our mud kitchen”

What buyers complain about

Size-Overall46%

“Small for children”

Advertised Vs Actual Product12%

“not what is pictured”

Color11%

“Color isnt as expected”

Quality-Overall6%

“they are lower quality”

Value For Money5%

“Expensive”

Minerals1%

“Not crystals, seem like plastic”

Precious Gemstone1%

“poor quality stones”

Thickness1%

“thin”

Natural Resource Wastage1%

“Waste”

Instructions/User Manual/Troubleshooting1%

“No guide included”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product15%

Color7%

Value For Money2%

Quality-Overall2%

Defective Material/Parts1%