Crystals
MaybeThe top 5 brands take only 44% of clicks. But buyers convert on only 1.2% of searches, so Crystals is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $1.1M/yr4.3M searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 34%top-5 click share · 45 brands · 58 sellers
Flapen Score
Crystals against its category
The dotted line is the Health & Household average. Past it, Crystals is stronger. Inside it, weaker.
Market
The Crystals market on Amazon at a glance
Shoppers on Amazon United States searched for Crystals 4.3M times last year and spent an estimated $1.1M. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $1.1Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- crystals1.6M searches a year
02 · Price
A sale here is worth $20.05.
Listings sell for $20.05 on average, from $5.70 to $168.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $20.05 that is $15K to $20K a year per listing.
- Average price
- $20.05inside the $15 to $100 sweet spot
- Price range
- $5.70–$168.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #291 within Healing Crystals. It carries 2,199 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #291in Healing Crystals
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,199per listing
- Listings tracked
- 59
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Crystals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
17Pcs Healing Crystals Stones Sets Hexagonal Bullet Shaped Reiki Meditation Gemstone Chakra Stones Tiger Eye Obsidian Quartz Crystals Gemstone Wand Set Pendants with Storage Box
- Price
- $9.74
- Rating
- 4.5/5
- Reviews
- 1,429
- Age
- 4y ago

SigMntun Polished Colorful Healing Crystal Stone Set 72 Pcs 0.5 Tumbled Gemstones Bulk Decorative Pretty Rocks Collection for Meditation Reiki Grounding Vase Filler Mancala Stones and Crafts
- Price
- $13.57
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 2y ago

10 PCS Clear Quartz Healing Crystals Wands Polished Tumbled Stones Bulk Natural Hexagonal Pointed Reiki Energy Balancing Meditation Therapy Chakra Wand Set Christmas Gift Stocking Stuffers
- Price
- $8.86
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 4y ago

QINJIEJIE 20 PCS Healing Crystals Stones Sets Wands Bulk Natural Pocket Amethyst Crystal Rose Quartz Assorted Pointed Reiki Gemstones Polished Energy Meditation Chakra Mothers Day Gifts for Women
- Price
- $10.84
- Rating
- 4.5/5
- Reviews
- 1,309
- Age
- 3y ago

Vinswet Healing Crystal Bracelets for Women Men 8mm Tiger Eye Hematite Black Obsidian Natural Stone Beaded Stretch Bracelet Triple Protection Handmade Gemstone Reiki Spiritual Jewelry Gifts (Emotional Healing 8mm)
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago
Trending
estimated 90-day click momentum![Natural Amethyst Cluster with Polished Edges [1.5 to 2 lb.] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz](https://m.media-amazon.com/images/I/41YZRAkmpwL.jpg)
Natural Amethyst Cluster with Polished Edges [1.5 to 2 lb.] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz
- Price
- $63.59
- Rating
- 4.4/5
- Reviews
- 685
- Age
- 6y ago

Pmfxinyao 0.2-10 Carats Moissanite Loose Gemstone Round Cut D Color VVS1 Clarity with GRA Certificate. (1 Carats)
- Price
- $25.07
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago

Amethyst Cluster Quartz Crystal Rock Raw Stone Purple Crystals Geode Healing Crystals 0-0.5LB
- Price
- $15.39
- Rating
- 4.0/5
- Reviews
- 212
- Age
- 2y ago

17Pcs Healing Crystals Stones Sets Hexagonal Bullet Shaped Reiki Meditation Gemstone Chakra Stones Tiger Eye Obsidian Quartz Crystals Gemstone Wand Set Pendants with Storage Box
- Price
- $9.74
- Rating
- 4.5/5
- Reviews
- 1,429
- Age
- 4y ago

SigMntun Polished Colorful Healing Crystal Stone Set 72 Pcs 0.5 Tumbled Gemstones Bulk Decorative Pretty Rocks Collection for Meditation Reiki Grounding Vase Filler Mancala Stones and Crafts
- Price
- $13.57
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 2y ago
Newest
by launch date
Pmfxinyao 0.2-10 Carats Moissanite Loose Gemstone Round Cut D Color VVS1 Clarity with GRA Certificate. (1 Carats)
- Price
- $25.07
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 1y ago

Vinswet Healing Crystal Bracelets for Women Men 8mm Tiger Eye Hematite Black Obsidian Natural Stone Beaded Stretch Bracelet Triple Protection Handmade Gemstone Reiki Spiritual Jewelry Gifts (Emotional Healing 8mm)
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 1y ago

Polished Mixed Crystal Chips Set 0.4 inches 128 Pcs - Handpicked Tumbled Stones and Crystals Bulk for Healing Reiki Meditation Witchcraft and Home Decor
- Price
- $10.64
- Rating
- 4.2/5
- Reviews
- 237
- Age
- 1y ago

Crystals and Healing Stones Healing Crystals Chakra Stones Crystals and Stones Chakra Pendant & Necklace Healing Crystals and Stones Crystal Set Crystal Gift Box
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 1y ago

Crystals and Healing Stones 9 Pcs Healing Crystals Set 7 Chakra Crystal Stones Set Real Natural Selenite Pyramid Reiki Raw Rock Energy Protection Meditation with Wooden Box Crystal Gifts for Women
- Price
- $10.89
- Rating
- 4.6/5
- Reviews
- 2,251
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
45 falling
Sellers
58
Est. top-5 brand share
44%
Top 20: 81%
Est. top-5 click share
34%
Top 20: 69%
Open market
52%
- QINJIEJIE15%
- Modacraft10%
- SigMntun9%
- Vinswet5%
- AOOVOO4%
- Gexloryn4%
Demand
Crystals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Crystals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crystals1.6M/yr
- crystal525K/yr
- crystals and healing stones428K/yr
- gemstones309K/yr
- healing crystals290K/yr
- crystal decor186K/yr
- quartz crystals107K/yr
- chakra stones83K/yr
- crystal gifts96K/yr
- gemstone86K/yr
Reviews and returns
What reviews say buyers love and hate about Crystals
We read the reviews and the return reasons for every product selling here.
“Run big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crystals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









