crystal heart
Skip itSoft demand (-54.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Price range
Good$6.72–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,491.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 316K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-54.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, crystal heart is a $95K/yr Amazon United States market (316K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 29/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
crystal heart market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $165K–$198K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Nuenen64%
- MAIBAOTA17%
- YATOJUZI6%
- Virekm4%
- QINJIEJIE4%
- Simetufy3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.5×
Top crystal heart search terms
- heart shaped rocks28K/yr
- heart stones32K/yr
- heart rocks26K/yr
- glass heart29K/yr
- stone hearts18K/yr
- crystal hearts18K/yr
- heart shaped stones19K/yr
- glass hearts22K/yr
- heart crystals16K/yr
- heart rocks stones9K/yr
Top crystal heart products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★458 rev
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.744.5★528 rev
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★1,622 rev
YATOJUZI 20PCS Natural Crystal Hearts Crystals and Healing Stones Heart Gems Gemstones Chakra Pocket Stone Bulk Wholesale Polished Stones Spiritual Gifts for Women Men Valentines Day Favors
YATOJUZI$12.414.5★2,676 rev
Rose Quartz Crystals Virekm 20PCS Heart Healing Crystals Amethyst Heart Love Stones Set Palm Thumb Gemstones Chakra Reiki Balancing Gifts for Men Women (Colorful - 20 PCS)
Virekm$8.574.6★213 rev
Newest
by launch date
Simetufy 15 Pcs Heart-Shaped Rocks for Painting 2in Valentines Day Heart Stones Natural River Rocks to Paint Flat Painting Rocks Smooth Rocks for Crafts Stones for Girls DIY Kindness Rocks
Simetufy$15.83125 rev
Rose Quartz Crystals Virekm 20PCS Heart Healing Crystals Amethyst Heart Love Stones Set Palm Thumb Gemstones Chakra Reiki Balancing Gifts for Men Women (Colorful - 20 PCS)
Virekm$8.57213 rev
MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her
MAIBAOTA$13.081,622 rev
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.98458 rev
10 PCS Heart Crystals Stones Love Hearts Shaped Healing Crystals Multicolor Rose Quartz Amethyst Colorful Assorted Palm Polished Stone Palm Real Gemstones Set Reiki Energy Balancing Meditation Gift
QINJIEJIE$9.82175 rev
Trending
90-day click momentum
MAIBAOTA 45 mm Amethyst Crystal Rock Large Heart Stone Healing Crystals Gifts for Women Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$10.344.5★
MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her
MAIBAOTA$13.084.5★
10 PCS Heart Crystals Stones Love Hearts Shaped Healing Crystals Multicolor Rose Quartz Amethyst Colorful Assorted Palm Polished Stone Palm Real Gemstones Set Reiki Energy Balancing Meditation Gift
QINJIEJIE$9.824.6★
MAIBAOTA 45 mm Rose Quartz Crystals Mothers Day Birthday Gifts for Mom Women Large Heart Stone Healing Natural Reiki Gemstone Polished Heart Shaped Rocks Meditation
MAIBAOTA$9.614.5★
Nuenen 30 Pcs Heart Shape Crystals Stone Bulk 1.2 Inch Gemstone Heart Rocks Quartz Love Pocket Palm Spiritual Christmas presents for Women Mom Wedding Witchcraft Reiki Decoration
Nuenen$22.984.7★
What buyers say about crystal heart
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“They are very well made”
“Better than expected”
“reasonable prices”
“Kids enjoyed decorating them”
“Perfect size”
“Nice gift”
“A beautiful stone”
“the heart shapes are consistent”
“They are smooth”
What buyers complain about
“Small hearts”
“Not colorful as shown in picture”
“Deceiving”
“But I was given an ugly gray purplish stone filled with white streaks”
“unfortunately had many losses last year”
“they're thin”
“cheap, bad quality, tiny size”
“Like almost flat”
Top return reasons
Common questions
- Is crystal heart profitable to sell on Amazon United States?
- The niche generates $95K/yr across 12 tracked products. 90-day search growth is -54.0%. Flapen's verdict: Skip it (29/100).
- How competitive is the crystal heart niche?
- 7 brands and 9 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in crystal heart?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.9%.
- When does demand for crystal heart peak?
- Demand peaks in Jan–Feb; the busiest month runs 4.5× the quietest.
- What does it cost to enter the crystal heart niche?
- Listings span $6.72–$23.74; the average listing price is $13.19 (sweet spot $15–$100). The average incumbent carries 1,491 reviews — the moat a new listing must climb.