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Crystal Candle

Maybe

An estimated 1.2% of orders come back. But shoppers spend an estimated $80K a year here, so Crystal Candle is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$80K/yr150K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
34%top-5 click share · 22 brands · 57 sellers

Flapen Score

Crystal Candle against its category

The dotted line is the Health & Household average. Past it, Crystal Candle is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crystal Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Crystal Candle 150K times last year and spent an estimated $80K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
2.9%
Market size, estimated
$80Ka year
Peak month
December4.6× the quietest month
Top search term
crystal candle58K searches a year

02 · Price

A sale here is worth $18.57.

Listings sell for $18.57 on average, from $9.56 to $32.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.57 that is $0 to $2K a year per listing.

Average price
$18.57inside the $15 to $100 sweet spot
Price range
$9.56–$32.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #411 within Aromatherapy. It carries 1,637 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#411in Aromatherapy
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,637per listing
Listings tracked
44

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Crystal Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

22 falling

Sellers

57

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

34%

Top 20: 74%

Open market

27%

  • Brand 132%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Crystal Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Crystal Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crystal candle58K/yr
  • healing candle19K/yr
  • crystal candles24K/yr
  • healing candles9K/yr
  • candles with crystals12K/yr
  • candle with crystals9K/yr
  • healing candles for women7K/yr
  • candles with crystals inside5K/yr
  • amethyst candle4K/yr
  • crystal infused candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Crystal Candle

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
1.2%of orders come back
“Smells weird”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Crystal Candle questions

Answered from the same tracked data.