Croup
FailDemand is soft, at -64.3% this quarter, so Croup is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $129K/yr88K searches / yr
- 90-day growth
- -64.3%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 32 sellers
Flapen Score
Croup against its category
The dotted line is the Health & Household average. Past it, Croup is stronger. Inside it, weaker.
Market
The Croup market on Amazon at a glance
Shoppers on Amazon United States searched for Croup 88K times last year and spent an estimated $129K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -64.3%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $129Ka year
- Peak month
- February6.6× the quietest month
- Top search term
- vicks plug in13K searches a year
02 · Price
A sale here is worth $19.24.
Listings sell for $19.24 on average, from $11.89 to $32.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.24 that is $14K to $19K a year per listing.
- Average price
- $19.24inside the $15 to $100 sweet spot
- Price range
- $11.89–$32.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #796 within Cough & Cold. It carries 6,465 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #796in Cough & Cold
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 6,465per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Croup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 181%
- Brand 212%
- Brand 37%
Demand
Croup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.6×
Search terms
Top Croup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vicks plug in13K/yr
- vicks candle22K/yr
- vicks plug in wall vaporizer20K/yr
- vicks waterless vaporizer12K/yr
- waterless vaporizer6K/yr
- vicks vaporub candle3K/yr
- vicks wall plug in3K/yr
- vicks vapor plug in wall3K/yr
- vicks plug in wall7K/yr
Reviews and returns
What reviews say buyers love and hate about Croup
We read the reviews and the return reasons for every product selling here.
“Not even close to the fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Croup questions
Answered from the same tracked data.









