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Croup

Fail

Demand is soft, at -64.3% this quarter, so Croup is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$129K/yr88K searches / yr
90-day growth
-64.3%search demand this quarter
Competition
89%top-5 click share · 3 brands · 32 sellers

Flapen Score

Croup against its category

The dotted line is the Health & Household average. Past it, Croup is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Croup market on Amazon at a glance

Shoppers on Amazon United States searched for Croup 88K times last year and spent an estimated $129K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-64.3%
Conversion, latest week
7.6%
Market size, estimated
$129Ka year
Peak month
February6.6× the quietest month
Top search term
vicks plug in13K searches a year

02 · Price

A sale here is worth $19.24.

Listings sell for $19.24 on average, from $11.89 to $32.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.24 that is $14K to $19K a year per listing.

Average price
$19.24inside the $15 to $100 sweet spot
Price range
$11.89–$32.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$19K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #796 within Cough & Cold. It carries 6,465 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#796in Cough & Cold
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
6,465per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Croup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 212%
  • Brand 37%

Demand

Croup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 6.6×

Search terms

Top Croup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vicks plug in13K/yr
  • vicks candle22K/yr
  • vicks plug in wall vaporizer20K/yr
  • vicks waterless vaporizer12K/yr
  • waterless vaporizer6K/yr
  • vicks vaporub candle3K/yr
  • vicks wall plug in3K/yr
  • vicks vapor plug in wall3K/yr
  • vicks plug in wall7K/yr

Reviews and returns

What reviews say buyers love and hate about Croup

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.3%of orders come back
“Not even close to the fragrance”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Croup questions

Answered from the same tracked data.