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Cross Athletic Tape

Fail

Shoppers spend an estimated $41K a year here, so Cross Athletic Tape is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$41K/yr62K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
42%top-5 click share · 16 brands · 19 sellers

Flapen Score

Cross Athletic Tape against its category

The dotted line is the Health & Household average. Past it, Cross Athletic Tape is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cross Athletic Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Cross Athletic Tape 62K times last year and spent an estimated $41K. The top 5 brands take 65% of clicks. Demand peaks in Apr–Sep–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
5.8%
Market size, estimated
$41Ka year
Peak month
September3.1× the quietest month
Top search term
cross wrist tape14K searches a year

02 · Price

A sale here is worth $11.30.

Listings sell for $11.30 on average, from $6.09 to $20.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.30 that is $1K to $3K a year per listing.

Average price
$11.30under the $15 to $100 sweet spot
Price range
$6.09–$20.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #369 within Braces, Splints & Supports. It carries 140 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#369in Braces, Splints & Supports
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
37

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cross Athletic Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

19

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

42%

Top 20: 83%

Open market

28%

  • Brand 117%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 510%
  • Brand 66%

Demand

Cross Athletic Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Sep, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Cross Athletic Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cross wrist tape14K/yr
  • cross tape14K/yr
  • christian athletic tape14K/yr
  • cross athletic tape8K/yr
  • cross tape for athletes7K/yr
  • christian wrist tape3K/yr
  • cross wrist tape baseball2K/yr

Reviews and returns

What reviews say buyers love and hate about Cross Athletic Tape

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Adhesion/Stickiness”
17%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Too sticky and doesnt stay on for the game”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cross Athletic Tape questions

Answered from the same tracked data.