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Crinkle Cut Paper Shred Filler

Maybe

Shoppers spend an estimated $1.8M a year here. But demand is soft, at -12.9% this quarter, so Crinkle Cut Paper Shred Filler is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$1.8M/yr1.8M searches / yr
90-day growth
-12.9%search demand this quarter
Competition
53%top-5 click share · 14 brands · 20 sellers

Flapen Score

Crinkle Cut Paper Shred Filler against its category

The dotted line is the Health & Household average. Past it, Crinkle Cut Paper Shred Filler is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crinkle Cut Paper Shred Filler market on Amazon at a glance

Shoppers on Amazon United States searched for Crinkle Cut Paper Shred Filler 1.8M times last year and spent an estimated $1.8M. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
8.1%
Market size, estimated
$1.8Ma year
Peak month
December2.9× the quietest month
Top search term
crinkle paper filler409K searches a year

02 · Price

A sale here is worth $12.42.

Listings sell for $12.42 on average, from $6.23 to $48.78. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $12.42 that is $50K to $62K a year per listing.

Average price
$12.42under the $15 to $100 sweet spot
Price range
$6.23–$48.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
$50K–$62K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #19 within Gift Wrap Crinkle & Filler Paper. It carries 2,625 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#19in Gift Wrap Crinkle & Filler Paper
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,625per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Crinkle Cut Paper Shred Filler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

20

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

13%

  • Brand 133%
  • Brand 218%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 64%
  • Open — no brand owns it (8 brands, 13%)

Demand

Crinkle Cut Paper Shred Filler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Crinkle Cut Paper Shred Filler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crinkle paper filler409K/yr
  • shredded paper for gift baskets244K/yr
  • crinkle paper166K/yr
  • basket filler162K/yr
  • gift basket filler106K/yr
  • shredded paper89K/yr
  • shredded paper filler62K/yr
  • gift box filler65K/yr
  • paper shred51K/yr
  • crinkle cut paper55K/yr

Reviews and returns

What reviews say buyers love and hate about Crinkle Cut Paper Shred Filler

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Advertised Vs Actual Product”
34%of negative reviews mention “Smell”
2.4%of orders come back
“AWFUL smell”
A buyer, on “Smell”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Crinkle Cut Paper Shred Filler questions

Answered from the same tracked data.