Crest Whitening Strips
MaybeShoppers spend an estimated $45.6M a year here. But the average product has 23,529 reviews to catch up to, so Crest Whitening Strips is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $45.6M/yr14.5M searches / yr
- 90-day growth
- -10.3%search demand this quarter
- Competition
- 79%top-5 click share · 8 brands · 44 sellers
Flapen Score
Crest Whitening Strips against its category
The dotted line is the Health & Household average. Past it, Crest Whitening Strips is stronger. Inside it, weaker.
Market
The Crest Whitening Strips market on Amazon at a glance
Shoppers on Amazon United States searched for Crest Whitening Strips 14.5M times last year and spent an estimated $45.6M. The top 5 brands take 94% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 14.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45.6M a year.
- Searches, last 12 months
- 14.5M
- Growth, 90 days vs prior 90
- -10.3%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $45.6Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- whitening strips5.0M searches a year
02 · Price
A sale here is worth $26.54.
Listings sell for $26.54 on average, from $10.12 to $57.17. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 100,000 to 125,000 of them. At $26.54 that is $2.7M to $3.3M a year per listing.
- Average price
- $26.54inside the $15 to $100 sweet spot
- Price range
- $10.12–$57.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 100,000–125,000
- Revenue per listing a year
- $2.7M–$3.3M
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Teeth Whitening. It carries 23,529 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Teeth Whitening
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 23,529per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Crest Whitening Strips products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Crest Teeth Whitening Strips Crest 3D Whitestrips Professional Effects Enamel Safe Teeth Whitening Kit 22 Treatments (44 Strips) Professional-Level Whitening 19 Levels Whiter
- Price
- $37.15
- Rating
- 4.6/5
- Reviews
- 105,108
- Age
- 6y ago
GuruNanda Teeth Whitening Strips Kit - 7-Day Treatment with Non-Slip Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
- Price
- $10.12
- Rating
- 4.4/5
- Reviews
- 20,566
- Age
- 3y ago
Crest Teeth Whitening Strips Crest 3D Whitestrips Vivid Plus Enamel Safe Teeth Whitening Kit 12 Treatments (24 Strips) Visibly Whitens in Days 8 Levels Whiter
- Price
- $29.60
- Rating
- 4.6/5
- Reviews
- 70,790
- Age
- 8y ago
Lumineux Teeth Whitening Strips Kit - 9 Treatments (1 Month) - Peroxide Free - Enamel Safe for Whiter Teeth - Whitening Without The Sensitivity - Dentist Formulated - Sensitivity Free
- Price
- $20.46
- Rating
- 4.1/5
- Reviews
- 62,847
- Age
- 5y ago
Crest 3DWhitestrips Sensitive White At-Home Teeth Whitening Kit 18 Treatments Gently Removes 15 Years of Stains
- Price
- $33.94
- Rating
- 4.4/5
- Reviews
- 6,049
- Age
- 3y ago
Trending
estimated 90-day click momentum
Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile
- Price
- $18.81
- Rating
- 3.4/5
- Reviews
- 383
- Age
- 3mo ago
DRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips
- Price
- $25.21
- Rating
- 4.2/5
- Reviews
- 4,781
- Age
- 3mo ago
SAKYPRORAL Purple Whitening Strips 90-Day Long-Lasting Results Enamel Safe & Low-Sensitivity Professional Teeth Whitening Strips with Non-Slip Dry Strip Technology (28 Count (Pack of 1))
- Price
- $29.57
- Rating
- 3.9/5
- Reviews
- 557
- Age
- 8mo ago
Amazon Basics 10 Day Teeth Whitening Strips Kit 10 Treatments 1-Pack Packaging May Vary
- Price
- $13.21
- Rating
- 4.2/5
- Reviews
- 1,968
- Age
- 4y ago
Crest Teeth Whitening Strips Crest 3D Whitestrips Professional Effects Enamel Safe Teeth Whitening Kit 22 Treatments (44 Strips) Professional-Level Whitening 19 Levels Whiter
- Price
- $37.15
- Rating
- 4.6/5
- Reviews
- 105,108
- Age
- 6y ago
Newest
by launch dateDRDENT Purple Teeth Whitening Strips 21 Treatments - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm - Pack of 42 Strips
- Price
- $25.21
- Rating
- 4.2/5
- Reviews
- 4,781
- Age
- 3mo ago
Purple Teeth Whitening Strips - 28 Teeth Whitener Strips (14 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe Peroxide-Free for a Brighter Smile
- Price
- $18.81
- Rating
- 3.4/5
- Reviews
- 383
- Age
- 3mo ago
SAKYPRORAL Purple Whitening Strips 90-Day Long-Lasting Results Enamel Safe & Low-Sensitivity Professional Teeth Whitening Strips with Non-Slip Dry Strip Technology (28 Count (Pack of 1))
- Price
- $29.57
- Rating
- 3.9/5
- Reviews
- 557
- Age
- 8mo ago
Crest 3D Whitestrips Whitening Starter Kit Teeth Whitening Kit 10 Treatments Each with 1 Upper/1Lower 20 Strips Crest 3DWhite Teeth Whitening Strips
- Price
- $21.03
- Rating
- 4.5/5
- Reviews
- 933
- Age
- 1y ago
GuruNanda Teeth Whitening Strips Kit - 16-Day Treatment with Non-Slip Dry Strip Technology - Whitening Designed with Care for a Brighter Smile
- Price
- $19.32
- Rating
- 4.4/5
- Reviews
- 20,566
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
44
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
4%
- Crest60%
- GuruNanda21%
- Lumineux7%
- Amazon Basics3%
- DrDent3%
- InoPro2%
- Open — no brand owns it (2 brands, 4%)
Demand
Crest Whitening Strips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Crest Whitening Strips search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- whitening strips5.0M/yr
- teeth whitening strips4.6M/yr
- crest whitening strips2.7M/yr
- crest 3d whitestrips463K/yr
- white strips317K/yr
- crest white strips182K/yr
- tiras blanqueadoras de dientes127K/yr
- crest 3d whitestrips professional effects98K/yr
- white strips for teeth whitening140K/yr
- tooth whitening strips101K/yr
Reviews and returns
What reviews say buyers love and hate about Crest Whitening Strips
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crest Whitening Strips questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data