Crest Whitening Pen

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

+45.5%

Conversion, latest week

8.4%

Market size, estimated

$56Ka year

Peak month

July3.0× the quietest month

Top search term

teeth whitening stick26K searches a year

Listings sell for $11.43 on average, from $2.59 to $21.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $11.43 that is $6K to $9K a year per listing.

Average price

$11.43under the $15 to $100 sweet spot

Price range

$2.59–$21.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Toothbrushes & Accessories. It carries 4,201 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#46in Toothbrushes & Accessories

Average rating

4.11 starsAmazon United States average 4.42 stars

Average reviews

4,201per listing

Listings tracked

10

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months