Is crest braces care threader floss profitable to sell on Amazon United States?

The niche generates $250K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the crest braces care threader floss niche?

9 brands and 68 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in crest braces care threader floss?

Top complaints mined from reviews: Ease Of Use, Quality-Overall, Value For Money. The return rate is 0.4%.

What does it cost to enter the crest braces care threader floss niche?

Listings span $3.91–$37.78; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 6,529 reviews — the moat a new listing must climb.

crest braces care threader floss

Worth a look

Shows low returns (0.4%), but soft demand (-14.9% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.52

avg listing price — sweet spot $15–$100

Price range

Good$3.91–$37.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$250K

$250K/yr · 185K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,529.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, crest braces care threader floss is a $250K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

crest braces care threader floss market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: $310K–$388K; units × avg price
Conversion rate: 8.7%
Avg BSR: #125
Page quality: 0%
Prime: 88%
Sponsored: 65%
Out of stock: 5.5%
Avg brand age: 74 months
Avg seller age: 139 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Oral-B67%
GLIDE13%
Rizuko5%
RAZOKO4%
Crest Braces3%
Cocolab2%
Open — no brand owns it (3 brands, 6%)

Demand

Weekly Amazon search volume, last 20 weeks — -14.9% search growth over the last 90 days.

Open Trend

Top crest braces care threader floss search terms

oral b threader floss32K/yr +8.2%16.2% conv.
glide threader floss34K/yr -8.4%5.3% conv.
glide pro health threader floss20K/yr -1.2%4.3% conv.
crest braces care threader floss13K/yr -38.1%2.9% conv.
oral b threader floss for bridges9K/yr -13.3%17.7% conv.
oral b floss threaders10K/yr +1.3%11.5% conv.
oral b glide pro health threader floss13K/yr -32.6%5.2% conv.
oral b glide threader floss12K/yr -26.9%7.7% conv.
crest threader floss7K/yr -18.4%3.0% conv.
glide floss threader7K/yr -10.3%3.8% conv.

All search terms

Top crest braces care threader floss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oral-B Threader Floss 30 Count: 6 Envelopes of 5 Threaders (Pack of 3)

Oral-B$20.704.3★13,908 rev

Oral-B Glide Threader Floss (Pack of 4)

Oral-B$26.914.3★13,908 rev

Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2

Oral-B$7.564.6★28,277 rev

Oral-B Glide Threader Floss 30-Count (Pack of 6)

GLIDE$37.783.1★1,453 rev

Oral-B Threader Floss 30-Count: 6 envelopes of 5 threaders.

GLIDE$11.943.8★128 rev

Newest

by launch date

Threader Floss 2-in-1 Dental Floss for Braces Bridges & Implants Easy Threading Design 130 Count PTFE & PFAS Free Expanding Floss for Deep Cleaning (65 Count(Pack of 2) Light Mint)

Rizuko$9.9075 rev

10mo ago

Houselog 3-in-1 Dental Floss with Threaders for Braces Bridges and Crowns - 160 Count Pre-Cut Strands - Spongy Floss Middle & Regular Tail for Orthodontic Oral Care

Houselog$9.90104 rev

10mo ago

RIZUKO 3-in-1 Orthodontic Floss (140 Count) Pre-Cut Floss Threaders for Braces Bridges and Implants Built-in Stiffened End & Spongy Floss PFAS-Free Value Pack of 2

Rizuko$9.44123 rev

11mo ago

RioRand 3-in-1 Orthodontic Floss Threaders for Braces Bridges & Implants - Pre-Cut Strands with Stiffened End & Spongy Expanding Floss PFAS-Free 160 Count (Pack of 2)

RioRand$9.32357 rev

1y ago

Crest Braces Care by Threader Floss (30) Single-Use Packets

Crest Braces$10.95420 rev

1y ago

What buyers say about crest braces care threader floss

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“They made a great product for years”

Ease Of Use17%

“Ease of use”

Advertised Vs Actual Product11%

“As advertised”

Value For Money10%

“Reasonably priced”

Efficiency6%

“it works well”

Ease Of Cleaning5%

“Great at cleaning”

Tooth Sensitivity3%

“doesnt get stuck in my tooth”

Oral Hygiene3%

“The Oral Super B Floss Threaded is durable”

Cleansing2%

“Cleans great”

Durability2%

“did not break”

What buyers complain about

Ease Of Use13%

“Hard to pull out”

Quality-Overall11%

“Diminished Quality”

Value For Money11%

“Expensive”

Thickness9%

“the blue part is too thick”

Size-Overall7%

“perhaps a bit shorter than expected”

Strength7%

“Very flimsy”

Durability6%

“Falls Apart”

Stiffness4%

“the stiff end longer”

Functionality-Overall4%

“is pretty much non-existent”

Hard Feel3%

“feels extremely coarse”

Top return reasons

Advertised Vs Actual Product27%

Functionality-Overall12%

Thickness9%

Ease Of Use8%

Quality-Overall5%

Strength4%

Size-Overall4%

Material Quality3%

Defective Material/Parts3%

Value For Money3%

Common questions

Is crest braces care threader floss profitable to sell on Amazon United States?: The niche generates $250K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the crest braces care threader floss niche?: 9 brands and 68 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in crest braces care threader floss?: Top complaints mined from reviews: Ease Of Use, Quality-Overall, Value For Money. The return rate is 0.4%.
What does it cost to enter the crest braces care threader floss niche?: Listings span $3.91–$37.78; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 6,529 reviews — the moat a new listing must climb.