Is creatine and collagen profitable to sell on Amazon United States?

The niche generates $293K/yr across 27 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Worth a look (59/100).

How competitive is the creatine and collagen niche?

19 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in creatine and collagen?

Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.

When does demand for creatine and collagen peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.

What does it cost to enter the creatine and collagen niche?

Listings span $13.83–$41.25; the average listing price is $25.74 (sweet spot $15–$100). The average incumbent carries 10,199 reviews — the moat a new listing must climb.

creatine and collagen

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.74

avg listing price — sweet spot $15–$100

Price range

Great$13.83–$41.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+29.2%

90-day search growth — must beat 0% to launch

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$293K

$293K/yr · 248K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,198.56

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, creatine and collagen is a $293K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 59/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

creatine and collagen market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $257K–$322K; units × avg price
Conversion rate: 4.6%
Avg BSR: #271
Page quality: 0%
Prime: 96%
Sponsored: 93%
Out of stock: 4.3%
Avg brand age: 42 months
Avg seller age: 137 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 93%

Open market

19%

NeoCell29%
Ancient Nutrition21%
Clean Nutraceuticals13%
Jacked Factory10%
Vezzyl4%
Horbäach4%

Demand & seasonality

Weekly Amazon search volume, last 55 weeks — +29.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 3.0×

Open Trend

Top creatine and collagen search terms

creatine and collagen for women36K/yr +10.6%3.8% conv.
neocell creatine multi collagen14K/yr +248.2%5.7% conv.
creatine and collagen32K/yr +11.7%3.5% conv.
creatine collagen25K/yr +8.2%3.9% conv.
collagen and creatine for women18K/yr +21.8%3.3% conv.
collagen and creatine17K/yr +26.7%2.8% conv.
creatine with collagen16K/yr +4.9%3.5% conv.
collagen creatine13K/yr +27.8%2.9% conv.
ancient nutrition creatine14K/yr +18.9%6.2% conv.
creatine collagen for women12K/yr +18.9%3.5% conv.

All search terms

Top creatine and collagen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ancient Nutrition Creatine + Collagen + Electrolytes Muscle Strength Lean Body Mass Joint Comfort & Cognitive Support Includes 5g Creatine Monohydrate for Women Lemon (30 Servings)

Ancient Nutrition$33.574.3★234 rev

Creatine for Women | Creatine Monohydrate + BCAA Powder Myo-Inositol Collagen Biotin Hyaluronic Acid Folate L Glutamine Vitamin D3 Iron Zinc D-Chiro-Maca Digestion Shelf Builder By Clean Nutra

Clean Nutraceuticals$29.574.4★3,644 rev

NeoCell Creatine Monohydrate Powder | 30 Servings

NeoCell$26.854.3★159 rev

Jacked Factory Creatine for Women - Creatine Monohydrate with Collagen + Colostrum to Support Workout Performance Lean Muscle Growth Healthy Hair Skin & Nails - 30 Servings Unflavored

Jacked Factory$23.924.5★233 rev

NeoCell Creatine Monohydrate Powder | 10 oz | with Multi Collagen Peptides

NeoCell$19.984.4★65 rev

Newest

by launch date

SMNutrition$16.4625 rev

6mo ago

NeoCell Creatine Monohydrate Powder | 1.1 lb | Unflavored

NeoCell$20.1458 rev

8mo ago

NeoCell$19.1663 rev

9mo ago

18 IN 1 Creatine for Women Creatine Monohydrate Blend Powder with Collagen Myo & D-Chiro Inositol Electrolytes & 6 Vitamins for Muscle Growth Recovery & Hormonal Balance 10.58 Oz Sugar Free

Venture Pal$23.45611 rev

10mo ago

NeoCell Creatine Monohydrate Powder | 30 Servings

NeoCell$26.85159 rev

11mo ago

What buyers say about creatine and collagen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Great Product=Great results”

Taste-Overall13%

“Delicious taste”

Solubility9%

“Mixes easily”

Nutritional Content5%

“The protein is great”

Flavor5%

“Flavor is great”

Blend/Ratio3%

“Perfect Blend”

Joint Pain3%

“Helps my joints feel better”

Energy Level3%

“More energy”

Ease Of Use3%

“easier to open”

Value For Money3%

“Best value”

What buyers complain about

Taste-Overall23%

“Has a chemical taste”

Solubility8%

“Doesn't Mix Well”

Flavor7%

“There's just a very odd flavor”

Value For Money5%

“Not worth the price”

Smell4%

“Awful smell”

Ease Of Use3%

“Impossible to open”

Side Effects1%

“it Makes Me Nauseous”

Functionality-Overall1%

“Honestly zero results”

Advertised Vs Actual Product1%

“Misleading label”

Nutritional Content1%

“Not as mixable as vital proteins”

Top return reasons

Taste-Overall20%

Leak-Proof19%

Value For Money14%

Flavor8%

Functionality-Overall7%

Ingredients-Overall6%

Advertised Vs Actual Product5%

Smell2%

Sour2%

Contamination2%

Common questions

Is creatine and collagen profitable to sell on Amazon United States?: The niche generates $293K/yr across 27 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Worth a look (59/100).
How competitive is the creatine and collagen niche?: 19 brands and 34 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in creatine and collagen?: Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
When does demand for creatine and collagen peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 3.0× the quietest.
What does it cost to enter the creatine and collagen niche?: Listings span $13.83–$41.25; the average listing price is $25.74 (sweet spot $15–$100). The average incumbent carries 10,199 reviews — the moat a new listing must climb.