Creatine
MaybeShoppers spend an estimated $81.0M a year here. But the average product has 19,488 reviews to catch up to, so Creatine is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $81.0M/yr31.7M searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 60 sellers
Flapen Score
Creatine against its category
The dotted line is the Health & Household average. Past it, Creatine is stronger. Inside it, weaker.
Market
The Creatine market on Amazon at a glance
Shoppers on Amazon United States searched for Creatine 31.7M times last year and spent an estimated $81.0M. The top 5 brands take 70% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 10.4% of those searches ended in a purchase.
Shoppers searched for this 31.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81.0M a year.
- Searches, last 12 months
- 31.7M
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 10.4%
- Market size, estimated
- $81.0Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- creatine15.5M searches a year
02 · Price
A sale here is worth $24.45.
Listings sell for $24.45 on average, from $9.99 to $49.01. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 125,000 to 150,000 of them. At $24.45 that is $3.1M to $3.7M a year per listing.
- Average price
- $24.45inside the $15 to $100 sweet spot
- Price range
- $9.99–$49.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 125,000–150,000
- Revenue per listing a year
- $3.1M–$3.7M
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Amino Acids. It carries 19,488 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Amino Acids
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 19,488per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Creatine products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost Creatine Monohydrate Micronized Powder 500G 100 Servings
- Price
- $20.76
- Rating
- 4.7/5
- Reviews
- 58,750
- Age
- 11y ago
Optimum Nutrition Creatine Micronized Creatine Monohydrate Powder Supports Strength & Recovery Banned Substance Tested Unflavored 5g per Serving 60 Servings
- Price
- $15.27
- Rating
- 4.6/5
- Reviews
- 56,347
- Age
- 22y ago
Optimum Nutrition Creatine Micronized Creatine Monohydrate Capsules Supports Strength & Recovery Banned Substance Tested 2.5g per Serving 50 Servings 100 Count
- Price
- $19.09
- Rating
- 4.6/5
- Reviews
- 56,347
- Age
- 15y ago
THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 90 Servings
- Price
- $43.39
- Rating
- 4.7/5
- Reviews
- 17,047
- Age
- 9y ago
HEARTHY FOODS Creatine Monohydrate Micronized Powder 500G - 100 Servings 5000mg Per Serving (5g) - for Men & Women Muscle Growth & Recovery - UNFLAVORED
- Price
- $11.09
- Rating
- 4.6/5
- Reviews
- 2,723
- Age
- 1y ago
Trending
estimated 90-day click momentum
METALIFE 100% Pure Creatine Monohydrate Powder 200 Servings Micronized Powder Muscle Growth Unflavored Ideal for Athletes & Fitness Enthusiasts Third Party lab Tested Vegan 1000 g
- Price
- $29.80
- Rating
- 4.7/5
- Reviews
- 1,399
- Age
- 8mo ago
THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 30 Servings
- Price
- $35.60
- Rating
- 4.7/5
- Reviews
- 17,047
- Age
- 1y ago
Orgain Creatine Monohydrate Micronized Powder 100 Servings Unflavored Supports Muscle Growth Post Workout Recovery and Brain Health No Artificial Additives for Men & Women (Packaging May Vary)
- Price
- $17.88
- Rating
- 4.7/5
- Reviews
- 1,908
- Age
- 1y ago
NAKED Pure Micronized Creatine Monohydrate Powder - NSF Certified Unflavored 500g 1.1lb Bulk - Vegan Non-GMO Gluten-Free Soy-Free No Fillers Supports Muscle Growth & Strength - 100 Servings
- Price
- $22.09
- Rating
- 4.7/5
- Reviews
- 17,384
- Age
- 3y ago
Sports Research Creatine Monohydrate - Gain Lean Muscle Improve Performance and Strength and Support Workout Recovery - 5 g Micronized Creatine - 10.58 oz
- Price
- $16.07
- Rating
- 4.7/5
- Reviews
- 7,331
- Age
- 2y ago
Newest
by launch dateMETALIFE 100% Pure Creatine Monohydrate Powder 200 Servings Micronized Powder Muscle Growth Unflavored Ideal for Athletes & Fitness Enthusiasts Third Party lab Tested Vegan 1000 g
- Price
- $29.80
- Rating
- 4.7/5
- Reviews
- 1,399
- Age
- 8mo ago
Venture Pal 100% Pure Micronized Creatine Monohydrate Powder Unflavored Creatine for Women & Men Vegan Keto Gluten Free 5 g (5000mg) per Serving Creatina Monohidratada en Polvo
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 1,363
- Age
- 1y ago
HEARTHY FOODS Creatine Monohydrate Micronized Powder 500G - 100 Servings 5000mg Per Serving (5g) - for Men & Women Muscle Growth & Recovery - UNFLAVORED
- Price
- $11.09
- Rating
- 4.6/5
- Reviews
- 2,723
- Age
- 1y ago
Orgain Creatine Monohydrate Micronized Powder 100 Servings Unflavored Supports Muscle Growth Post Workout Recovery and Brain Health No Artificial Additives for Men & Women (Packaging May Vary)
- Price
- $17.88
- Rating
- 4.7/5
- Reviews
- 1,908
- Age
- 1y ago
THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 30 Servings
- Price
- $35.60
- Rating
- 4.7/5
- Reviews
- 17,047
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
60
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 96%
Open market
26%
- Nutricost28%
- Optimum Nutrition25%
- THORNE6%
- BulkSupplements6%
- HEARTHY FOODS4%
- Clean Nutraceuticals3%
Demand
Creatine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Creatine search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- creatine15.5M/yr
- creatine monohydrate8.8M/yr
- creatine for women2.1M/yr
- creatine powder1.2M/yr
- creatina801K/yr
- creatina monohidratada798K/yr
- creatine monohydrate powder552K/yr
- nutricost creatine monohydrate344K/yr
- optimum nutrition creatine267K/yr
- micronized creatine monohydrate167K/yr
Reviews and returns
What reviews say buyers love and hate about Creatine
We read the reviews and the return reasons for every product selling here.
“Bad aftertaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Creatine questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data