creatine
Worth a lookShows a $81.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$81.0M$81.0M/yr · 31.7M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.45avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$9.99–$49.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,487.61avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, creatine is a $81.0M/yr Amazon United States market (31.7M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
creatine market data
- Units sold / yr
- 1.0M–1.0M
- avg 125,000–150,000/product
- Revenue / yr
- $24.4M–$24.4M
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
60
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
26%
- Nutricost28%
- Optimum Nutrition25%
- THORNE6%
- BulkSupplements6%
- HEARTHY FOODS4%
- Clean Nutraceuticals3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top creatine search terms
- creatine15.5M/yr
- creatine monohydrate8.8M/yr
- creatine for women2.1M/yr
- creatine powder1.2M/yr
- creatina801K/yr
- creatina monohidratada798K/yr
- creatine monohydrate powder552K/yr
- nutricost creatine monohydrate344K/yr
- optimum nutrition creatine267K/yr
- micronized creatine monohydrate167K/yr
Top creatine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost Creatine Monohydrate Micronized Powder 500G 100 Servings
Nutricost$20.764.7★58,750 rev
Optimum Nutrition Creatine Micronized Creatine Monohydrate Powder Supports Strength & Recovery Banned Substance Tested Unflavored 5g per Serving 60 Servings
Optimum Nutrition$15.274.6★56,347 rev
Optimum Nutrition Creatine Micronized Creatine Monohydrate Capsules Supports Strength & Recovery Banned Substance Tested 2.5g per Serving 50 Servings 100 Count
Optimum Nutrition$19.094.6★56,347 rev
THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 90 Servings
THORNE$43.394.7★17,047 rev
HEARTHY FOODS Creatine Monohydrate Micronized Powder 500G - 100 Servings 5000mg Per Serving (5g) - for Men & Women Muscle Growth & Recovery - UNFLAVORED
HEARTHY FOODS$11.094.6★2,723 rev
Newest
by launch date
METALIFE 100% Pure Creatine Monohydrate Powder 200 Servings Micronized Powder Muscle Growth Unflavored Ideal for Athletes & Fitness Enthusiasts Third Party lab Tested Vegan 1000 g
METALIFE$29.801,399 rev
Venture Pal 100% Pure Micronized Creatine Monohydrate Powder Unflavored Creatine for Women & Men Vegan Keto Gluten Free 5 g (5000mg) per Serving Creatina Monohidratada en Polvo
Venture Pal$9.991,363 rev
HEARTHY FOODS Creatine Monohydrate Micronized Powder 500G - 100 Servings 5000mg Per Serving (5g) - for Men & Women Muscle Growth & Recovery - UNFLAVORED
HEARTHY FOODS$11.092,723 rev
Orgain Creatine Monohydrate Micronized Powder 100 Servings Unflavored Supports Muscle Growth Post Workout Recovery and Brain Health No Artificial Additives for Men & Women (Packaging May Vary)
Orgain$17.881,908 rev
THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 30 Servings
THORNE$35.6017,047 rev
Trending
90-day click momentumMETALIFE 100% Pure Creatine Monohydrate Powder 200 Servings Micronized Powder Muscle Growth Unflavored Ideal for Athletes & Fitness Enthusiasts Third Party lab Tested Vegan 1000 g
METALIFE$29.804.7★
THORNE Creatine - Micronized Creatine Monohydrate Powder - Support for Muscles & Cognitive Function* - for Women & Men - Unflavored - NSF Certified for Sport - 5 g per Serving - 30 Servings
THORNE$35.604.7★
Orgain Creatine Monohydrate Micronized Powder 100 Servings Unflavored Supports Muscle Growth Post Workout Recovery and Brain Health No Artificial Additives for Men & Women (Packaging May Vary)
Orgain$17.884.7★
NAKED Pure Micronized Creatine Monohydrate Powder - NSF Certified Unflavored 500g 1.1lb Bulk - Vegan Non-GMO Gluten-Free Soy-Free No Fillers Supports Muscle Growth & Strength - 100 Servings
NAKED$22.094.7★
Sports Research Creatine Monohydrate - Gain Lean Muscle Improve Performance and Strength and Support Workout Recovery - 5 g Micronized Creatine - 10.58 oz
Sports Research$16.074.7★
What buyers say about creatine
What buyers praise and complain about, mined from review topics.What buyers love
“Great value and the quality has been consistent”
“Best value”
“Dissolves easily”
“has no strange taste”
“As advertised”
“Good muscle recovery”
“Great energy”
“Good supplement”
“the flavor is pretty tasty”
“Easy to Take”
What buyers complain about
“Bad aftertaste”
“dissolves poorly”
“Fishy smell”
“Bad Flavor”
“More expensive”
“Severe side effects”
“Bad quality control”
“Wrong dosage, be careful”
“Made me very bloated”
“No results”
Top return reasons
Common questions
- Is creatine profitable to sell on Amazon United States?
- The niche generates $81.0M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Worth a look (62/100).
- How competitive is the creatine niche?
- 18 brands and 60 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in creatine?
- Top complaints mined from reviews: Taste-Overall, Solubility, Smell. The return rate is 0.0%.
- When does demand for creatine peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the creatine niche?
- Listings span $9.99–$49.01; the average listing price is $24.45 (sweet spot $15–$100). The average incumbent carries 19,488 reviews — the moat a new listing must climb.