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Cramp Bark

Fail

The top 5 products take 75% of clicks, so Cramp Bark is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$92K/yr45K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
75%top-5 click share · 9 brands · 18 sellers

Flapen Score

Cramp Bark against its category

The dotted line is the Health & Household average. Past it, Cramp Bark is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cramp Bark market on Amazon at a glance

Shoppers on Amazon United States searched for Cramp Bark 45K times last year and spent an estimated $92K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
8.7%
Market size, estimated
$92Ka year
Peak month
January1.3× the quietest month
Top search term
cramp bark33K searches a year

02 · Price

A sale here is worth $23.33.

Listings sell for $23.33 on average, from $9.15 to $54.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.33 that is $2K to $6K a year per listing.

Average price
$23.33inside the $15 to $100 sweet spot
Price range
$9.15–$54.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #3,978 within Echinacea. It carries 144 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
69%
Out of stock, average day
5.7%
Average rank
#3,978in Echinacea
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
144per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Cramp Bark products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 133%
  • Brand 227%
  • Brand 315%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Cramp Bark search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cramp Bark search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cramp bark33K/yr
  • cramp bark tincture8K/yr
  • cramp bark herb4K/yr

Reviews and returns

What reviews say buyers love and hate about Cramp Bark

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Muscle Pain Relief”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not a great taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cramp Bark questions

Answered from the same tracked data.