Cradle Cap Comb
FailDemand is soft, at -19.9% this quarter, so Cradle Cap Comb is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $1.3M/yr961K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 20 sellers
Flapen Score
Cradle Cap Comb against its category
The dotted line is the Health & Household average. Past it, Cradle Cap Comb is stronger. Inside it, weaker.
Market
The Cradle Cap Comb market on Amazon at a glance
Shoppers on Amazon United States searched for Cradle Cap Comb 961K times last year and spent an estimated $1.3M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 961K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $1.3Ma year
- Peak month
- April7.4× the quietest month
- Top search term
- cradle cap brush522K searches a year
02 · Price
A sale here is worth $12.15.
Listings sell for $12.15 on average, from $5.01 to $42.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $12.15 that is $97K to $122K a year per listing.
- Average price
- $12.15under the $15 to $100 sweet spot
- Price range
- $5.01–$42.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $97K–$122K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Baby & Child Care. It carries 6,197 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #122in Baby & Child Care
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 6,197per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Cradle Cap Comb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
20
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- Brand 167%
- Brand 28%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 6%)
Demand
Cradle Cap Comb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 7.4×
Search terms
Top Cradle Cap Comb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cradle cap brush522K/yr
- cradle cap comb128K/yr
- frida baby cradle cap67K/yr
- frida cradle cap kit62K/yr
- cradle cap brush for babies54K/yr
- baby cradle cap brush29K/yr
- frida baby cradle cap kit14K/yr
- frida cradle cap14K/yr
- baby brush for cradle cap8K/yr
- cradle cap comb for babies10K/yr
Reviews and returns
What reviews say buyers love and hate about Cradle Cap Comb
We read the reviews and the return reasons for every product selling here.
“red spots in face”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cradle Cap Comb questions
Answered from the same tracked data.









