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Cradle Cap Comb

Fail

Demand is soft, at -19.9% this quarter, so Cradle Cap Comb is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$1.3M/yr961K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
76%top-5 click share · 8 brands · 20 sellers

Flapen Score

Cradle Cap Comb against its category

The dotted line is the Health & Household average. Past it, Cradle Cap Comb is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cradle Cap Comb market on Amazon at a glance

Shoppers on Amazon United States searched for Cradle Cap Comb 961K times last year and spent an estimated $1.3M. The top 5 brands take 90% of clicks. Demand peaks in Jan–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
11.2%
Market size, estimated
$1.3Ma year
Peak month
April7.4× the quietest month
Top search term
cradle cap brush522K searches a year

02 · Price

A sale here is worth $12.15.

Listings sell for $12.15 on average, from $5.01 to $42.77. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $12.15 that is $97K to $122K a year per listing.

Average price
$12.15under the $15 to $100 sweet spot
Price range
$5.01–$42.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
$97K–$122K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Baby & Child Care. It carries 6,197 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Baby & Child Care
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,197per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cradle Cap Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

6%

  • Brand 167%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Cradle Cap Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May, Jun · busiest ÷ quietest = 7.4×

Search terms

Top Cradle Cap Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cradle cap brush522K/yr
  • cradle cap comb128K/yr
  • frida baby cradle cap67K/yr
  • frida cradle cap kit62K/yr
  • cradle cap brush for babies54K/yr
  • baby cradle cap brush29K/yr
  • frida baby cradle cap kit14K/yr
  • frida cradle cap14K/yr
  • baby brush for cradle cap8K/yr
  • cradle cap comb for babies10K/yr

Reviews and returns

What reviews say buyers love and hate about Cradle Cap Comb

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Allergies”
1.6%of orders come back
“red spots in face”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cradle Cap Comb questions

Answered from the same tracked data.