Is cr2032 batteries profitable to sell on Amazon United States?

The niche generates $21.1M/yr across 15 tracked products. 90-day search growth is -4.7%. Flapen's verdict: Skip it (47/100).

How competitive is the cr2032 batteries niche?

8 brands and 94 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in cr2032 batteries?

Top complaints mined from reviews: Battery Life, Durability, Ease Of Use. The return rate is 0.3%.

When does demand for cr2032 batteries peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 2.7× the quietest.

What does it cost to enter the cr2032 batteries niche?

Listings span $3.44–$10.92; the average listing price is $7.31 (sweet spot $15–$100). The average incumbent carries 60,108 reviews — the moat a new listing must climb.

cr2032 batteries

Skip it

A deep review moat (60,108 avg reviews) — this niche doesn't clear our bar today.

Market size

Incredible$21.1M

$21.1M/yr · 10.9M searches

Conversion

Incredible26.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.31

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Review moat

Bad60,108.47

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$3.44–$10.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, cr2032 batteries is a $21.1M/yr Amazon United States market (10.9M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cr2032 batteries market data

Units sold / yr: 1.0M–1.0M; avg 200,000–250,000/product
Revenue / yr: $7.3M–$7.3M; units × avg price
Conversion rate: 26.6%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

DURACELL40%
Amazon Basics28%
Energizer17%
POWEROWL5%
Panasonic4%
PGSONIC3%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.7×

Open Trend

Top cr2032 batteries search terms

cr2032 batteries3.3M/yr -4.4%25.0% conv.
2032 battery1.8M/yr -4.1%23.7% conv.
cr20321.5M/yr +2.2%22.9% conv.
cr2032 lithium 3v coin battery546K/yr -11.6%21.4% conv.
airtag battery417K/yr +18.5%21.6% conv.
cr 2032 battery470K/yr -18.0%25.0% conv.
cr2032 battery437K/yr +0.4%18.1% conv.
2032 batteries403K/yr -45.6%20.9% conv.
2032219K/yr +3.9%20.7% conv.
cr 2032224K/yr -0.9%21.6% conv.

All search terms

Top cr2032 batteries products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics CR2032 3V Lithium Coin Cell Batteries Child-Proof Package Non-Coated AirTag Compatible 4-Pack

Amazon Basics$4.824.7★186,626 rev

Duracell 2032 Lithium Battery 4 Count (Pack of 1) Child Safety Features Compatible with Key Fob Tea Light Candles and Other Devices CR2032 Battery

DURACELL$5.224.8★98,590 rev

Energizer 2032 Batteries (10 Pack) 3V Lithium Coin Batteries with 3-in-1 Child Shield

Energizer$9.994.7★28,120 rev

Duracell 2032 Lithium Battery 2 Count (Pack of 1) Child Safety Features Compatible with Key Fob Tea Light Candles and Other Devices CR2032 Battery

DURACELL$3.444.8★52,499 rev

Duracell CR2032 Lithium Battery 3 Volt 9 Count Child Safety Features Compatible with AirTag Key Fob Tea Light Candles and Other Devices 10 Year Storage Guarantee

DURACELL$10.924.8★9,402 rev

Newest

by launch date

NICEBATT CR2032 Batteries 24 Pack Long Lasting Power for AirTag Car Remote Key Fob 3V Lithium Coin Cell Cr 2032 Battery

NICEBATT$7.82601 rev

1y ago

Energizer 2032 Batteries (10 Pack) 3V Lithium Coin Batteries with 3-in-1 Child Shield

Energizer$9.9928,120 rev

2y ago

Duracell CR2032 Lithium Battery 3 Volt 9 Count Child Safety Features Compatible with AirTag Key Fob Tea Light Candles and Other Devices 10 Year Storage Guarantee

DURACELL$10.929,402 rev

3y ago

Duracell 2032 Lithium Battery 8 Count (Pack of 1) Child Safety Features Compatible with Key Fob Tea Light Candles and Other Devices CR2032 Battery

DURACELL$10.4511,328 rev

5y ago

POWEROWL High Capacity CR2032 Battery (20-Pack) 3v Lithium Batteries Leak-Free Long Lasting Cr 2032

POWEROWL$7.7422,427 rev

5y ago

What buyers say about cr2032 batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Decent price”

Battery Life27%

“Long lasting batteries”

Quality-Overall12%

“Best quality”

Advertised Vs Actual Product10%

“exactly as advertised”

Durability5%

“theyve been consistently reliable”

Size-Overall4%

“has accurately fit”

Efficiency2%

“Does the job”

Ease Of Use2%

“Easy to replace”

Compatibility-Overall2%

“Compatible”

Assembly/Installation1%

“Installing”

What buyers complain about

Battery Life37%

“Bad batteries”

Durability15%

“it died couple weeks after used”

Ease Of Use8%

“Difficult to open”

Quality-Overall6%

“Bad quality”

Functionality-Overall4%

“then it stopped working”

Value For Money4%

“Complete waste of money”

Charging3%

“Don't have a good charge”

Compatibility-Overall1%

“These do not work in Apple AirTags”

Bitter1%

“Also like a idiot I decided to test how bitter the taste was”

Size-Overall1%

“Perhaps a little shorter”

Top return reasons

Size-Overall50%

Value For Money18%

Compatibility-Overall8%

Functionality-Overall7%

Advertised Vs Actual Product6%

Battery Life5%

Charging1%