cr17345 3v lithium battery duracell 123
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$16.81avg listing price — sweet spot $15–$100
Market size
Great$979K$979K/yr · 231K searches
Price range
Great$6.72–$41.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,931.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cr17345 3v lithium battery duracell 123 is a $979K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cr17345 3v lithium battery duracell 123 market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 25.2%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
94
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- DURACELL72%
- Energizer14%
- Amazon Basics8%
- HW4%
- AHJ2%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -8.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top cr17345 3v lithium battery duracell 123 search terms
- duracell 123 lithium batteries39K/yr
- cr17345 3v lithium battery duracell 12339K/yr
- cr1734528K/yr
- cr17345 3v lithium battery17K/yr
- duracell lithium 12311K/yr
- duracell cr17345 3v ultra lithium battery12K/yr
- duracell cr123a 3v lithium battery10K/yr
- duracell 12310K/yr
- duracell lithium 123 cr17345 3v11K/yr
- energizer lithium 1236K/yr
Top cr17345 3v lithium battery duracell 123 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Duracell CR123A 3V Lithium Battery 2 Count (Pack of 1) 3 Volt High Power Long-Lasting for Home Safety Security Devices Flashlights Smoke Alarms Home Automation
DURACELL$10.704.7★13,893 rev
Duracell CR123A 3V Lithium Battery 6 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation
DURACELL$23.994.8★22,147 rev
Duracell CR123A 3V Lithium Battery 12 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation
DURACELL$41.244.8★6,340 rev
Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries 3 Volt Up to 10-Year Shelf Life
Amazon Basics$14.074.6★43,690 rev
Energizer 123 Lithium Batteries (2 Pack) 3V Photo Batteries
Energizer$8.404.7★13,522 rev
Newest
by launch date![HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)](https://m.media-amazon.com/images/I/51qWzNkAJeL.jpg)
HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)
HW$9.44524 rev
Duracell CR123A 3V Lithium Battery 12 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation
DURACELL$41.246,340 rev
AHJ CR123A 3V Lithium Battery 4 Pack 1600mAh CR123 CR17345 Battery with 10-Year Shelf Life UL Certification for Flashlight Alarm System etc Non-Rechargeable NOT for Arlo
AHJ$6.722,563 rev
Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries 3 Volt Up to 10-Year Shelf Life
Amazon Basics$14.0743,690 rev
Duracell CR123A 3V Lithium Battery 6 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation
DURACELL$23.9922,147 rev
Trending
90-day click momentumHW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)
HW$9.444.6★
Energizer 123 Lithium Photo Battery 12 Batteries 1-Pack
Energizer$23.154.7★
Duracell CR123A 3V Lithium Battery 6 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation
DURACELL$23.994.8★
Duracell CR123A 3V Lithium Battery 2 Count (Pack of 1) 3 Volt High Power Long-Lasting for Home Safety Security Devices Flashlights Smoke Alarms Home Automation
DURACELL$10.704.7★
Energizer 123 Lithium Batteries (6 Pack) 3V Photo Batteries
Energizer$13.554.7★
What buyers say about cr17345 3v lithium battery duracell 123
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting battery”
“Best deal”
“As advertised”
“The build quality feels solid”
“Exact fit”
“Durable”
“Works fine”
“Batteries are charged up and full”
“Flashlight is way brighter with these”
“Fits adt sensors”
What buyers complain about
“BAD BATTERIES”
“Died after just 6 months”
“a waste of money”
“This was a poor quality set of batteries”
“Some came without a charge”
“it would not come out”
“it will not fit”
“These do NOT work with Arlo cameras or chargers”
“False advertisement”
“Battery overheated and melted inside the August smart lock, while previous brands didnt do this and were working fine”
Top return reasons
Common questions
- Is cr17345 3v lithium battery duracell 123 profitable to sell on Amazon United States?
- The niche generates $979K/yr across 9 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the cr17345 3v lithium battery duracell 123 niche?
- 5 brands and 94 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cr17345 3v lithium battery duracell 123?
- Top complaints mined from reviews: Battery Life, Durability, Value For Money. The return rate is 0.7%.
- When does demand for cr17345 3v lithium battery duracell 123 peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cr17345 3v lithium battery duracell 123 niche?
- Listings span $6.72–$41.24; the average listing price is $16.81 (sweet spot $15–$100). The average incumbent carries 16,931 reviews — the moat a new listing must climb.