Is cr123a 3v lithium battery profitable to sell on Amazon United States?

The niche generates $10.5M/yr across 15 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the cr123a 3v lithium battery niche?

10 brands and 120 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in cr123a 3v lithium battery?

Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for cr123a 3v lithium battery peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cr123a 3v lithium battery niche?

Listings span $6.85–$41.24; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 14,866 reviews — the moat a new listing must climb.

cr123a 3v lithium battery

Worth a look

Shows a $10.5M/yr market, but a deep review moat (14,866 avg reviews) keeps it on the watch list.

Market size

Incredible$10.5M

$10.5M/yr · 3.1M searches

Conversion

Incredible21.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.34

avg listing price — sweet spot $15–$100

Price range

Great$6.85–$41.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Review moat

Bad14,866.2

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, cr123a 3v lithium battery is a $10.5M/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cr123a 3v lithium battery market data

Units sold / yr: 600K–800K; avg 30,000–40,000/product
Revenue / yr: $9.8M–$13.1M; units × avg price
Conversion rate: 21.0%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

120

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

DURACELL34%
Energizer25%
Amazon Basics21%
Voniko5%
XUNIUZERO4%
HW3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cr123a 3v lithium battery search terms

cr123a 3v lithium battery881K/yr -15.6%21.8% conv.
cr123a520K/yr -8.4%17.8% conv.
cr123a battery381K/yr -9.1%17.0% conv.
123a lithium batteries235K/yr -10.1%14.9% conv.
123133K/yr +28.5%0.4% conv.
123 batteries149K/yr -9.8%20.4% conv.
cr123a lithium batteries135K/yr -0.3%16.4% conv.
cr123141K/yr -19.8%13.9% conv.
cr 123a 3v lithium battery69K/yr -13.1%22.0% conv.
123 batteries lithium58K/yr -21.0%21.0% conv.

All search terms

Top cr123a 3v lithium battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries 3 Volt Up to 10-Year Shelf Life

Amazon Basics$14.074.6★43,690 rev

Duracell CR123A 3V Lithium Battery 6 Count (Pack of 1) 3 Volt High Power for Home Safety Security Devices Flashlights Smoke Alarms Home Automation

DURACELL$23.994.8★22,147 rev

Duracell CR123A 3V Lithium Battery 2 Count (Pack of 1) 3 Volt High Power Long-Lasting for Home Safety Security Devices Flashlights Smoke Alarms Home Automation

DURACELL$10.704.7★13,893 rev

Energizer 123 Lithium Photo Battery 12 Batteries 1-Pack

Energizer$23.154.7★11,565 rev

Energizer 123 Lithium Batteries (6 Pack) 3V Photo Batteries

Energizer$13.554.7★38,136 rev

Newest

by launch date

XUNIUZERO CR123A 3V Batteries (6-Pack) Photo Non-Rechargeable Lithium Battery 3 Volt 123 Lithium Battery 10 Years Shelf Life

XUNIUZERO$6.85917 rev

1y ago

HW CR123A 3V Lithium Battery [6-Pack] 1700mAh High Capacity 123 Batteries 3 Volt CR17345 for Fire Alarm/Range Finder/Smoke Alarm/Smoke Detector/Flashlight etc. (Non-Rechargeable)

HW$9.44524 rev

1y ago

Enegitech CR123A 3V Lithium Battery 123 3 Volt Lithium Battery for Home Security Alarm System Sensor Doorlock Smok Carbon Monoxide Alarm Non-Rechargeable (CR123A 2 Pack)

Enegitech$6.881,770 rev

2y ago

POWEROWL CR123A 3V Lithium Battery 12 Count High Capacity 123A 123 C123 Batteries Long-Lasting Power

POWEROWL$16.434,030 rev

3y ago

DURNERGY CR123A Lithium Batteries 12 Pack 3 Volt 10 Year Shelf Life High Power 123A Battery Compatible with CR17345 CR17335

DURNERGY$17.162,481 rev

3y ago

What buyers say about cr123a 3v lithium battery

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life25%

“Great battery”

Value For Money23%

“Best deal”

Advertised Vs Actual Product13%

“As Advertised”

Quality-Overall10%

“The build quality feels solid”

Size-Overall7%

“Exact fit”

Durability6%

“Durable”

Charging1%

“Batteries are charged up and full”

Efficiency1%

“Works fine”

Brightness/Shine/Glow1%

“Flashlight is way brighter with these”

Compatibility-Overall1%

“No fuss, no compatibility issues”

What buyers complain about

Battery Life43%

“Bad Batteries”

Durability22%

“Died after just 6 months”

Quality-Overall9%

“Garbage”

Charging5%

“will no longer hold a charge”

Size-Overall4%

“Too small”

Value For Money4%

“a waste of money”

Functionality-Overall3%

“it would not come out”

Advertised Vs Actual Product1%

“False advertisement”

Defective Material/Parts1%

“Because the product that I purchased them for is not working properly”

Strength1%

“Weak”

Top return reasons

Size-Overall48%

Battery Life11%

Value For Money10%

Functionality-Overall9%

Compatibility-Overall8%

Advertised Vs Actual Product7%

Charging3%

Product Condition1%

Durability1%