Cozy Candle
FailThe top 5 brands take 99% of clicks, so Cozy Candle is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $74K/yr138K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 8 sellers
Flapen Score
Cozy Candle against its category
The dotted line is the Health & Household average. Past it, Cozy Candle is stronger. Inside it, weaker.
Market
The Cozy Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Cozy Candle 138K times last year and spent an estimated $74K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $74Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- fontana candle co89K searches a year
02 · Price
A sale here is worth $25.60.
Listings sell for $25.60 on average, from $13.08 to $46.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $25.60 that is $6K to $13K a year per listing.
- Average price
- $25.60inside the $15 to $100 sweet spot
- Price range
- $13.08–$46.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #225 within Aromatherapy. It carries 153 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 47%
- Out of stock, average day
- 12.6%
- Average rank
- #225in Aromatherapy
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 153per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cozy Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
8
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Brand 190%
- Brand 24%
- Brand 33%
- Brand 41%
- Brand 51%
- Brand 61%
Demand
Cozy Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Cozy Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fontana candle co89K/yr
- fontana candle24K/yr
- fontana candle company8K/yr
- fontana candles9K/yr
- fate naturals candles6K/yr
- rowe casa candle2K/yr
Reviews and returns
What reviews say buyers love and hate about Cozy Candle
We read the reviews and the return reasons for every product selling here.
“Not a super strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cozy Candle questions
Answered from the same tracked data.









