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Cowboy Boot Match Holder

Fail

Shoppers spend an estimated $6K a year here, so Cowboy Boot Match Holder is a Fail.

Flapen Score
31
31 / 100
Ranks 14,344 of 14,768 Health & Household niches · −18 vs the category median of 49
Market size
$6K/yr29K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
71%top-5 click share · 9 brands · 11 sellers

Flapen Score

Cowboy Boot Match Holder against its category

The dotted line is the Health & Household average. Past it, Cowboy Boot Match Holder is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cowboy Boot Match Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Cowboy Boot Match Holder 29K times last year and spent an estimated $6K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.8%
Market size, estimated
$6Ka year
Peak month
December3.4× the quietest month
Top search term
cowboy boot match holder15K searches a year

02 · Price

A sale here is worth $11.16.

Listings sell for $11.16 on average, from $8.07 to $16.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $11.16 that is $0 to $1K a year per listing.

Average price
$11.16under the $15 to $100 sweet spot
Price range
$8.07–$16.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #689 within Lighters & Matches. It carries 106 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
27.4%
Average rank
#689in Lighters & Matches
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
106per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cowboy Boot Match Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Brand 140%
  • Brand 219%
  • Brand 314%
  • Brand 410%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (3 brands, 4%)

Demand

Cowboy Boot Match Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Cowboy Boot Match Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cowboy boot match holder15K/yr
  • boot match holder5K/yr
  • cowboy matches2K/yr
  • cowboy boot matches2K/yr
  • cowboy match holder1K/yr
  • cowgirl boot match holder1K/yr
  • cowboy boot match holder with striker1K/yr
  • boot match holder with striker581/yr
  • cowboy boot match389/yr

Reviews and returns

What reviews say buyers love and hate about Cowboy Boot Match Holder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Size-Overall”
2.5%of orders come back
“bad sizing”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cowboy Boot Match Holder questions

Answered from the same tracked data.