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Countertop Spray

Fail

The top 5 brands take 97% of clicks, so Countertop Spray is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$76K/yr64K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
41%top-5 click share · 8 brands · 702 sellers

Flapen Score

Countertop Spray against its category

The dotted line is the Health & Household average. Past it, Countertop Spray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Countertop Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Countertop Spray 64K times last year and spent an estimated $76K. The top 5 brands take 97% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
12.3%
Market size, estimated
$76Ka year
Peak month
July1.4× the quietest month
Top search term
countertop spray18K searches a year

02 · Price

A sale here is worth $9.68.

Listings sell for $9.68 on average, from $3.53 to $26.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.68 that is $968 to $2K a year per listing.

Average price
$9.68under the $15 to $100 sweet spot
Price range
$3.53–$26.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$968–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #187 within All-Purpose Cleaners. It carries 22,602 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
97%
Out of stock, average day
0.5%
Average rank
#187in All-Purpose Cleaners
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
22,602per listing
Listings tracked
36

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
77 months

Products

Top Countertop Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

702

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

41%

Top 20: 84%

Open market

2%

  • Brand 171%
  • Brand 213%
  • Brand 38%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Countertop Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Countertop Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • countertop spray18K/yr
  • mrs meyers peony14K/yr
  • meyers peony9K/yr
  • disinfectant cleaning spray7K/yr
  • bathroom counter cleaner5K/yr
  • disinfectant cleaner spray6K/yr
  • peony mrs meyers3K/yr
  • mrs meyers peony multi-surface cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Countertop Spray

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
25%of negative reviews mention “Smell”
0.2%of orders come back
“Smell is different”
A buyer, on “Smell”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Countertop Spray questions

Answered from the same tracked data.