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Cough Medicine for Adults

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -31.4% this quarter, so Cough Medicine for Adults is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$7.1M/yr3.7M searches / yr
90-day growth
-31.4%search demand this quarter
Competition
59%top-5 click share · 9 brands · 624 sellers

Flapen Score

Cough Medicine for Adults against its category

The dotted line is the Health & Household average. Past it, Cough Medicine for Adults is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cough Medicine for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Cough Medicine for Adults 3.7M times last year and spent an estimated $7.1M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
13.9%
Market size, estimated
$7.1Ma year
Peak month
January2.8× the quietest month
Top search term
cough medicine for adults559K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $4.47 to $31.41. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $13.75 that is $206K to $275K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$4.47–$31.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$206K–$275K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #88 within Cough & Cold. It carries 3,754 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#88in Cough & Cold
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,754per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
89 months

Products

Top Cough Medicine for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

624

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 95%

Open market

3%

  • Brand 137%
  • Brand 226%
  • Brand 326%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Cough Medicine for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cough Medicine for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cough medicine for adults559K/yr
  • cough syrup487K/yr
  • cough medicine445K/yr
  • robitussin416K/yr
  • robitussin dm maximum strength cough285K/yr
  • delsym 12 hour cough relief adult189K/yr
  • cough suppressant for adults233K/yr
  • delsym192K/yr
  • cough syrup for adults151K/yr
  • cough136K/yr

Reviews and returns

What reviews say buyers love and hate about Cough Medicine for Adults

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Cough Relief”
22%of negative reviews mention “Cough Relief”
0.1%of orders come back
“Still coughing”
A buyer, on “Cough Relief”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cough Medicine for Adults questions

Answered from the same tracked data.