Cough Medicine for Adults
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -31.4% this quarter, so Cough Medicine for Adults is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $7.1M/yr3.7M searches / yr
- 90-day growth
- -31.4%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 624 sellers
Flapen Score
Cough Medicine for Adults against its category
The dotted line is the Health & Household average. Past it, Cough Medicine for Adults is stronger. Inside it, weaker.
Market
The Cough Medicine for Adults market on Amazon at a glance
Shoppers on Amazon United States searched for Cough Medicine for Adults 3.7M times last year and spent an estimated $7.1M. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- -31.4%
- Conversion, latest week
- 13.9%
- Market size, estimated
- $7.1Ma year
- Peak month
- January2.8× the quietest month
- Top search term
- cough medicine for adults559K searches a year
02 · Price
A sale here is worth $13.75.
Listings sell for $13.75 on average, from $4.47 to $31.41. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $13.75 that is $206K to $275K a year per listing.
- Average price
- $13.75under the $15 to $100 sweet spot
- Price range
- $4.47–$31.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $206K–$275K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #88 within Cough & Cold. It carries 3,754 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #88in Cough & Cold
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,754per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Cough Medicine for Adults products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
624
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
59%
Top 20: 95%
Open market
3%
- Brand 137%
- Brand 226%
- Brand 326%
- Brand 45%
- Brand 52%
- Brand 62%
- Open — no brand owns it (3 brands, 3%)
Demand
Cough Medicine for Adults search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Cough Medicine for Adults search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cough medicine for adults559K/yr
- cough syrup487K/yr
- cough medicine445K/yr
- robitussin416K/yr
- robitussin dm maximum strength cough285K/yr
- delsym 12 hour cough relief adult189K/yr
- cough suppressant for adults233K/yr
- delsym192K/yr
- cough syrup for adults151K/yr
- cough136K/yr
Reviews and returns
What reviews say buyers love and hate about Cough Medicine for Adults
We read the reviews and the return reasons for every product selling here.
“Still coughing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cough Medicine for Adults questions
Answered from the same tracked data.









