Cough Drops
MaybeBuyers convert on 21.4% of searches. But prices span $1.71–$14.97, mostly outside the sweet spot, so Cough Drops is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $6.7M/yr4.8M searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 37%top-5 click share · 13 brands · 698 sellers
Flapen Score
Cough Drops against its category
The dotted line is the Health & Household average. Past it, Cough Drops is stronger. Inside it, weaker.
Market
The Cough Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Cough Drops 4.8M times last year and spent an estimated $6.7M. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 21.4% of those searches ended in a purchase.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 21.4%
- Market size, estimated
- $6.7Ma year
- Peak month
- January2.8× the quietest month
- Top search term
- cough drops2.1M searches a year
02 · Price
A sale here is worth $6.51.
Listings sell for $6.51 on average, from $1.71 to $14.97. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $6.51 that is $195K to $260K a year per listing.
- Average price
- $6.51under the $15 to $100 sweet spot
- Price range
- $1.71–$14.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $195K–$260K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Cough & Cold. It carries 5,818 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Cough & Cold
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 5,818per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Cough Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
698
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
37%
Top 20: 80%
Open market
9%
- Brand 148%
- Brand 218%
- Brand 316%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (7 brands, 9%)
Demand
Cough Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Cough Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cough drops2.1M/yr
- cough drops for adults746K/yr
- ricola cough drops682K/yr
- throat lozenges405K/yr
- ricola250K/yr
- lozenges103K/yr
- sore throat lozenges88K/yr
- ricola original herb cough drops30K/yr
- halls soothing cough drops64K/yr
- cough drop69K/yr
Reviews and returns
What reviews say buyers love and hate about Cough Drops
We read the reviews and the return reasons for every product selling here.
“Unpleasant taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cough Drops questions
Answered from the same tracked data.