Cottonelle Aloe Toilet Paper
MaybeAn estimated 0.1% of orders come back. But the average product has 96,873 reviews to catch up to, so Cottonelle Aloe Toilet Paper is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $7.1M/yr2.2M searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 53%top-5 click share · 2 brands · 125 sellers
Flapen Score
Cottonelle Aloe Toilet Paper against its category
The dotted line is the Health & Household average. Past it, Cottonelle Aloe Toilet Paper is stronger. Inside it, weaker.
Market
The Cottonelle Aloe Toilet Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Cottonelle Aloe Toilet Paper 2.2M times last year and spent an estimated $7.1M. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 17.6% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.1M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 17.6%
- Market size, estimated
- $7.1Ma year
- Peak month
- May1.6× the quietest month
- Top search term
- cottonelle toilet paper902K searches a year
02 · Price
A sale here is worth $18.14.
Listings sell for $18.14 on average, from $4.92 to $31.11. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $18.14 that is $272K to $363K a year per listing.
- Average price
- $18.14inside the $15 to $100 sweet spot
- Price range
- $4.92–$31.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $272K–$363K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #518 within Tissues, Toilet Paper & Sprays. It carries 96,873 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #518in Tissues, Toilet Paper & Sprays
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 96,873per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Cottonelle Aloe Toilet Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
125
Top-5 brand share
98%
Top 20: 98%
Top-5 click share
53%
Top 20: 98%
Open market
0%
- Brand 164%
- Brand 234%
- Brand 32%
- Open — no brand owns it (0%)
Demand
Cottonelle Aloe Toilet Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.6×
Search terms
Top Cottonelle Aloe Toilet Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cottonelle toilet paper902K/yr
- quilted northern toilet paper445K/yr
- cottonelle198K/yr
- northern toilet paper128K/yr
- toilet paper cottonelle79K/yr
- quilted northern77K/yr
- northern75K/yr
- cottonelle ultra clean toilet paper40K/yr
- toilet paper 3 ply46K/yr
- 3 ply toilet paper43K/yr
Reviews and returns
What reviews say buyers love and hate about Cottonelle Aloe Toilet Paper
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Cottonelle Aloe Toilet Paper questions
Answered from the same tracked data.