Cotton Tissue
FailThe top 5 brands take 100% of clicks, so Cotton Tissue is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $192K/yr108K searches / yr
- 90-day growth
- +13.5%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 6 sellers
Flapen Score
Cotton Tissue against its category
The dotted line is the Health & Household average. Past it, Cotton Tissue is stronger. Inside it, weaker.
Market
The Cotton Tissue market on Amazon at a glance
Shoppers on Amazon United States searched for Cotton Tissue 108K times last year and spent an estimated $192K. All 4 brands take every click. Demand peaks in Jul–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- +13.5%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $192Ka year
- Peak month
- October5.0× the quietest month
- Top search term
- winner39K searches a year
02 · Price
A sale here is worth $23.45.
Listings sell for $23.45 on average, from $6.33 to $36.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $23.45 that is $47K to $59K a year per listing.
- Average price
- $23.45inside the $15 to $100 sweet spot
- Price range
- $6.33–$36.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $47K–$59K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #85 within Tissues, Toilet Paper & Sprays. It carries 2,037 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #85in Tissues, Toilet Paper & Sprays
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,037per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Cotton Tissue products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Winner Soft Face Towels 100% USDA Biobased Facial Towels Unscented Cotton Tissues for Sensitive Skin OEKO-TEX Certified Face Towelettes Disposable Makeup Remover Dry Wipes 600 Count Pack of 6
- Price
- $34.92
- Rating
- 4.6/5
- Reviews
- 4,891
- Age
- 9y ago

Winner 100% Cotton Dry Wipes USDA Certified Baby Wipes Soft & Gentle Hypoallergenic & Unscented for Baby Sensitive Skin Use Wet/Dry for Diaper Changes Meals & Cleanup Pack of 6 600 pcs
- Price
- $30.68
- Rating
- 4.5/5
- Reviews
- 1,353
- Age
- 6y ago

Winner Softer Face Towels 100% USDA Biobased Facial Towels Unscented Cotton Tissues for Sensitive Skin OEKO-TEX Certified Face Towelettes Disposable Makeup Remover Dry Wipes 300 Ct Pack of 3
- Price
- $22.00
- Rating
- 4.6/5
- Reviews
- 4,891
- Age
- 2y ago

Winner Face Towels 100% USDA Biobased Facial Towelettes XL Disposable Face Towel for Sensitive Skin Ultra Soft Makeup Remover Dry Wipes Odor-Free 55 Count 1 Pack
- Price
- $10.59
- Rating
- 4.6/5
- Reviews
- 1,595
- Age
- 3y ago

Winner Soft Face Towels Upgraded Thicker 100% USDA Biobased Facial Towels with Hangable Design Unscented and Gentle on Sensitive Skin Disposable Facial Towelettes (240 Count Pack of 3)
- Price
- $21.44
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago
Trending
estimated 90-day click momentum
Winner Softer Face Towels 100% USDA Biobased Facial Towels Unscented Cotton Tissues for Sensitive Skin OEKO-TEX Certified Face Towelettes Disposable Makeup Remover Dry Wipes 300 Ct Pack of 3
- Price
- $22.00
- Rating
- 4.6/5
- Reviews
- 4,891
- Age
- 2y ago

Disposable Face Towel Cotton Facial Dry Wipe for Sensitive Skin Facial Tissues for Skin Care Facial Cleansing Makeup Wipes Makeup Remover Towels Upgraded and Thickened
- Price
- $6.33
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 2y ago

Winner Soft Face Towels Upgraded Thicker 100% USDA Biobased Facial Towels with Hangable Design Unscented and Gentle on Sensitive Skin Disposable Facial Towelettes (480 Count Pack of 6)
- Price
- $33.66
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago

Winner 100% Cotton Dry Wipes USDA Certified Baby Wipes Soft & Gentle Hypoallergenic & Unscented for Baby Sensitive Skin Use Wet/Dry for Diaper Changes Meals & Cleanup Pack of 6 600 pcs
- Price
- $30.68
- Rating
- 4.5/5
- Reviews
- 1,353
- Age
- 6y ago

Disposable Face Towel 100 Count Face Towels Soft Cotton Dry Wipes Facial Cloths Towelettes for Washing and Drying Facial Tissue for Cleansing Skincare and Makeup Remover
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 892
- Age
- 2y ago
Newest
by launch date
Winner Soft Face Towels Upgraded Thicker 100% USDA Biobased Facial Towels with Hangable Design Unscented and Gentle on Sensitive Skin Disposable Facial Towelettes (240 Count Pack of 3)
- Price
- $21.44
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago

Winner Soft Face Towels Upgraded Thicker 100% USDA Biobased Facial Towels with Hangable Design Unscented and Gentle on Sensitive Skin Disposable Facial Towelettes (480 Count Pack of 6)
- Price
- $33.66
- Rating
- 4.7/5
- Reviews
- 521
- Age
- 2y ago

Disposable Face Towel 100 Count Face Towels Soft Cotton Dry Wipes Facial Cloths Towelettes for Washing and Drying Facial Tissue for Cleansing Skincare and Makeup Remover
- Price
- $7.10
- Rating
- 4.6/5
- Reviews
- 892
- Age
- 2y ago

Winner Softer Face Towels 100% USDA Biobased Facial Towels Unscented Cotton Tissues for Sensitive Skin OEKO-TEX Certified Face Towelettes Disposable Makeup Remover Dry Wipes 300 Ct Pack of 3
- Price
- $22.00
- Rating
- 4.6/5
- Reviews
- 4,891
- Age
- 2y ago

Disposable Face Towel Cotton Facial Dry Wipe for Sensitive Skin Facial Tissues for Skin Care Facial Cleansing Makeup Wipes Makeup Remover Towels Upgraded and Thickened
- Price
- $6.33
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Winner92%
- Whoopsie Wipes3%
- CHNLML3%
- cokoness3%
Demand
Cotton Tissue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct · busiest ÷ quietest = 5.0×
Search terms
Top Cotton Tissue search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- winner39K/yr
- winner cotton tissue29K/yr
- cotton tissue23K/yr
- cotton tissues facial towels6K/yr
- winner soft face towels4K/yr
- winner face towel3K/yr
- cotton tissues3K/yr
- purcotton2K/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Tissue
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Tissue questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









