Cotton Sleep Mask

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

+14.5%

Conversion, latest week

5.7%

Market size, estimated

$101Ka year

Peak month

May1.6× the quietest month

Top search term

cotton sleep mask35K searches a year

Listings sell for $14.06 on average, from $6.20 to $31.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.06 that is $4K to $7K a year per listing.

Average price

$14.06under the $15 to $100 sweet spot

Price range

$6.20–$31.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

1.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #250 within Sleep & Snoring. It carries 18,623 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

95%

Out of stock, average day

3.0%

Average rank

#250in Sleep & Snoring

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

18,623per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months