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Cotton Roll

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -0.3% this quarter, so Cotton Roll is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$134K/yr100K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
49%top-5 click share · 22 brands · 94 sellers

Flapen Score

Cotton Roll against its category

The dotted line is the Health & Household average. Past it, Cotton Roll is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Cotton Roll 100K times last year and spent an estimated $134K. The top 5 brands take 59% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
8.6%
Market size, estimated
$134Ka year
Peak month
October1.5× the quietest month
Top search term
cotton roll41K searches a year

02 · Price

A sale here is worth $15.58.

Listings sell for $15.58 on average, from $5.15 to $91.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $15.58 that is $4K to $8K a year per listing.

Average price
$15.58inside the $15 to $100 sweet spot
Price range
$5.15–$91.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Bandages & Bandaging Supplies. It carries 798 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Bandages & Bandaging Supplies
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
798per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Cotton Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

94

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

49%

Top 20: 92%

Open market

34%

  • Brand 126%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Cotton Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cotton Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotton roll41K/yr
  • cotton rolls23K/yr
  • rolled cotton10K/yr
  • medical cotton roll5K/yr
  • roll of cotton5K/yr
  • cotton rolls large4K/yr
  • cotton wool roll3K/yr
  • cotton rolls medical9K/yr

Reviews and returns

What reviews say buyers love and hate about Cotton Roll

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Thickness”
1.0%of orders come back
“Not as thick as I had hoped”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cotton Roll questions

Answered from the same tracked data.