Is cortizone feminine itch cream profitable to sell on Amazon United States?

The niche generates $541K/yr across 11 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (43/100).

How competitive is the cortizone feminine itch cream niche?

5 brands and 72 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cortizone feminine itch cream?

Top complaints mined from reviews: Functionality-Overall, Allergies, Pain Relief-Overall. The return rate is 0.0%.

What does it cost to enter the cortizone feminine itch cream niche?

Listings span $5.10–$17.79; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 11,773 reviews — the moat a new listing must climb.

cortizone feminine itch cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$541K

$541K/yr · 294K searches

Avg price

Okay$10.90

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Price range

Bad$5.10–$17.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad11,773.45

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cortizone feminine itch cream is a $541K/yr Amazon United States market (294K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

cortizone feminine itch cream market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $545K–$654K; units × avg price
Conversion rate: 16.9%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 73 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Monistat81%
TenderGentle6%
McKesson5%
Amazon Basic Care5%
h2 pharma4%

Demand

Weekly Amazon search volume, last 40 weeks — -4.2% search growth over the last 90 days.

Open Trend

Top cortizone feminine itch cream search terms

monistat cream169K/yr -2.6%16.6% conv.
monistat cream only19K/yr -2.6%15.2% conv.
monistat itch relief cream27K/yr -18.5%16.9% conv.
cortizone 10 feminine itch cream19K/yr -24.6%2.0% conv.
monistat external cream7K/yr +8.6%10.4% conv.
monistat instant itch relief cream5K/yr +65.8%24.6% conv.
monistat external vulvar cream6K/yr +24.9%8.2% conv.
monistat cream for yeast infection7K/yr -17.0%13.8% conv.
monistat anti itch cream5K/yr +24.7%23.1% conv.
monistat spray5K/yr +8.7%11.3% conv.

All search terms

Top cortizone feminine itch cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz

Monistat$5.104.6★15,798 rev

Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz Pack of 2

Monistat$12.094.6★15,798 rev

Monistat 7-Day Yeast Infection Treatment for Women Miconazole Cream (45g Tube) & 7 Applicators for Relief of Mild Vaginal Itching

Monistat$10.834.7★8,456 rev

Monistat 3-Day Yeast Infection Treatment for Women 3 Miconazole Vaginal Suppositories & External Itch Relief Cream (9g Tube) Combo Pack

Monistat$15.024.6★10,483 rev

TenderGentle Miconazole Antifungal Cream for Skin - 4 oz of Miconazole Nitrate for Jock Itch Athletes Foot Itching and Ringworm

TenderGentle$9.334.6★889 rev

Newest

by launch date

TenderGentle Miconazole Antifungal Cream for Skin - 4 oz of Miconazole Nitrate for Jock Itch Athletes Foot Itching and Ringworm

TenderGentle$9.33889 rev

2y ago

h2 pharma Miconazole 7 - Miconazole Nitrate Cream USP 2% 1.59 oz Tube

h2 pharma$8.71856 rev

2y ago

Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz Pack of 2

Monistat$12.0915,798 rev

7y ago

Amazon Basic Care Miconazole 7 Miconazole Nitrate Vaginal Antifungal Cream 2 Percent 7-Day Yeast Infection Treatment for Women Relieves Itching and Irritation 1.59 ounce

Amazon Basic Care$7.4923,750 rev

7y ago

Monistat Instant Itch Relief for Women Feminine Care Spray for Relief from Intense Vaginal Itch 2 Oz

Monistat$9.083,342 rev

8y ago

What buyers say about cortizone feminine itch cream

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency15%

“Works well”

Quality-Overall13%

“It is a reliable”

Advertised Vs Actual Product11%

“As advertised”

Value For Money9%

“Cheap price”

Itch Relief7%

“Relieves itch”

Ease Of Use7%

“This combination pack is highly effective and convenient”

Allergies7%

“no irritation, id buy again”

Soft Feel2%

“Its gentle”

Strength2%

“Its so strong”

Ease Of Application2%

“I like that the applicator is simple to handle and helps keep the process clean and quick”

What buyers complain about

Functionality-Overall14%

“Not very effective”

Allergies13%

“it's so itchy”

Pain Relief-Overall9%

“It hurts”

Burnt/Roasted/Overbaked4%

“BEWARE -- severe burning”

Comfort-Overall4%

“Very uncomfortable”

Value For Money4%

“Not worth it”

Itch Relief3%

“begging god to stop the severe itching”

Product Condition3%

“Looked used”

Ease Of Use3%

“Messy to use”

Size-Overall3%

“Tiny spools of thread”

Common questions

Is cortizone feminine itch cream profitable to sell on Amazon United States?: The niche generates $541K/yr across 11 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (43/100).
How competitive is the cortizone feminine itch cream niche?: 5 brands and 72 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cortizone feminine itch cream?: Top complaints mined from reviews: Functionality-Overall, Allergies, Pain Relief-Overall. The return rate is 0.0%.
What does it cost to enter the cortizone feminine itch cream niche?: Listings span $5.10–$17.79; the average listing price is $10.90 (sweet spot $15–$100). The average incumbent carries 11,773 reviews — the moat a new listing must climb.