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Cortizone Feminine Itch Cream

Fail

The top 5 brands take 100% of clicks, so Cortizone Feminine Itch Cream is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$541K/yr294K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
76%top-5 click share · 5 brands · 72 sellers

Flapen Score

Cortizone Feminine Itch Cream against its category

The dotted line is the Health & Household average. Past it, Cortizone Feminine Itch Cream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cortizone Feminine Itch Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Cortizone Feminine Itch Cream 294K times last year and spent an estimated $541K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
16.9%
Market size, estimated
$541Ka year
Top search term
monistat cream169K searches a year

02 · Price

A sale here is worth $10.90.

Listings sell for $10.90 on average, from $5.10 to $17.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $10.90 that is $33K to $44K a year per listing.

Average price
$10.90under the $15 to $100 sweet spot
Price range
$5.10–$17.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$33K–$44K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #131 within Women's Health. It carries 11,773 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#131in Women's Health
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
11,773per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Cortizone Feminine Itch Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%

Demand

Cortizone Feminine Itch Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.4× · 9 of 12 months tracked

Search terms

Top Cortizone Feminine Itch Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monistat cream169K/yr
  • monistat cream only19K/yr
  • monistat itch relief cream27K/yr
  • cortizone 10 feminine itch cream19K/yr
  • monistat external cream7K/yr
  • monistat instant itch relief cream5K/yr
  • monistat external vulvar cream6K/yr
  • monistat cream for yeast infection7K/yr
  • monistat anti itch cream5K/yr
  • monistat spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Cortizone Feminine Itch Cream

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Efficiency”
14%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not very effective”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cortizone Feminine Itch Cream questions

Answered from the same tracked data.