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Cortisol Test

Fail

Buyers convert on only 1.0% of searches, so Cortisol Test is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$212K/yr278K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
73%top-5 click share · 15 brands · 21 sellers

Flapen Score

Cortisol Test against its category

The dotted line is the Health & Household average. Past it, Cortisol Test is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cortisol Test market on Amazon at a glance

Shoppers on Amazon United States searched for Cortisol Test 278K times last year and spent an estimated $212K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
1.0%
Market size, estimated
$212Ka year
Peak month
January1.9× the quietest month
Top search term
cortisol test93K searches a year

02 · Price

A sale here is worth $77.06.

Listings sell for $77.06 on average, from $8.61 to $237.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $77.06 that is $8K to $19K a year per listing.

Average price
$77.06inside the $15 to $100 sweet spot
Price range
$8.61–$237.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #298 within Home Tests. It carries 5,538 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#298in Home Tests
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
5,538per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cortisol Test products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

15 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • Brand 121%
  • Brand 220%
  • Brand 319%
  • Brand 416%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Cortisol Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Cortisol Test search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cortisol test93K/yr
  • cortisol test kit at home56K/yr
  • at home cortisol testing kit14K/yr
  • cortisol level test kit2K/yr
  • cortisol saliva testing kit4K/yr
  • cortisol level testing kit4K/yr
  • at home cortisol test13K/yr
  • cortisol test kit13K/yr
  • saliva cortisol test kit at home4K/yr
  • cortisol tester4K/yr

Reviews and returns

What reviews say buyers love and hate about Cortisol Test

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“No results given”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cortisol Test questions

Answered from the same tracked data.