cortisol supplement
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$6.3M$6.3M/yr · 3.9M searches
Avg price
Incredible$26.59avg listing price — sweet spot $15–$100
Price range
Great$8.41–$66.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,287.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cortisol supplement is a $6.3M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cortisol supplement market data
- Units sold / yr
- 200K–250K
- avg 8,000–10,000/product
- Revenue / yr
- $5.3M–$6.6M
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.3%
- Avg brand age
- 51 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
37
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
58%
Top 20: 92%
Open market
32%
- Integrative Therapeutics31%
- StrongVit16%
- Nello7%
- THORNE6%
- Pure Encapsulations4%
- VITALCRAFT LABS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.5×
Top cortisol supplement search terms
- cortisol supplements for women1.3M/yr
- cortisol reducer704K/yr
- cortisol400K/yr
- cortisol manager340K/yr
- cortisol reducer for men119K/yr
- cortisol reducer for women138K/yr
- cortisol detox for women214K/yr
- integrative therapeutics70K/yr
- her bodhi cortisol detox for weight loss105K/yr
- lower cortisol for women89K/yr
Top cortisol supplement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets
Integrative Therapeutics$25.214.2★10,811 rev
StrongVit Cortisol Supplements for Women and Men with Magnesium Ashwagandha & L-Theanine. High Cortisol Reducer Manager Detox Lower and Control. Sleep Support & Stress Relief USA
StrongVit$19.834.4★1,687 rev
Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade
Nello$37.594.3★6,926 rev
THORNE - Adrenal Cortex - Supplement for Cortisol Management - Supports Healthy Adrenal Gland Function Stress Management Immune System Fatigue & Metabolism* - Third-Party Certified - 60 Capsules
THORNE$19.424.4★4,588 rev
Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 90 Tablets
Integrative Therapeutics$66.404.2★10,811 rev
Newest
by launch date
Cortisol Supplement for Women - Rhodiola Rosea Ashwagandha Saffron L-Theanine Magnesium Glycinate -Supports Sleep & Calm Advanced Cortisol Reducer Support with Phosphatidylserine Made in USA
NutroVate$20.8261 rev
Totaria Womens Cortisol with Hormonal Balance | Stress Relief - Ashwagandha L-Theanine Magnesium Myo-Inositol Mood Focus & Sleep Support PMS* 120 Ct.
Totaria$22.8148 rev
POSOCAMA Cortisol Supplements for Women and Men High Cortisol Reducer with 500mg Ashwagandha Magnesium Rhodiola & L-Theanine-Supports Cortisol Calm Sleep & Stress Relief90 Ct
POSOCAMA$20.0294 rev
Cortisol Supplements for Women & Men Sugar Free 15-in-1 Cortisol Gummies with Magnesium Ashwagandha L-Theanine & Rhodiola Stress Mood & Focus Support Vegan 90 Count
ZENORIAE$17.8177 rev
Cortisol Reducer for Men & Women - Cortisol Supplements for Women & Men with Ashwagandha Magnesium L-Theanine & Vitamin B Complex Stress Relief Vegan Non-GMO Made in USA 60 Capsules
NutriFact$24.9542 rev
Trending
90-day click momentumPOSOCAMA Cortisol Supplements for Women and Men High Cortisol Reducer with 500mg Ashwagandha Magnesium Rhodiola & L-Theanine-Supports Cortisol Calm Sleep & Stress Relief90 Ct
POSOCAMA$20.024.5★
Cortisol Supplement for Women - Rhodiola Rosea Ashwagandha Saffron L-Theanine Magnesium Glycinate -Supports Sleep & Calm Advanced Cortisol Reducer Support with Phosphatidylserine Made in USA
NutroVate$20.824.5★
Totaria Womens Cortisol with Hormonal Balance | Stress Relief - Ashwagandha L-Theanine Magnesium Myo-Inositol Mood Focus & Sleep Support PMS* 120 Ct.
Totaria$22.814.2★
Cortisol Reducer for Men & Women - Cortisol Supplements for Women & Men with Ashwagandha Magnesium L-Theanine & Vitamin B Complex Stress Relief Vegan Non-GMO Made in USA 60 Capsules
NutriFact$24.954.1★
Cortisol Supplements for Women & Men Sugar Free 15-in-1 Cortisol Gummies with Magnesium Ashwagandha L-Theanine & Rhodiola Stress Mood & Focus Support Vegan 90 Count
ZENORIAE$17.814.7★
What buyers say about cortisol supplement
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“Helps me with stress”
“Great product and results”
“Good Taste”
“It Works as Stated”
“It has a good variety of vitamins”
“good for energy”
“and definitely has a calming effect”
“Money well spent”
“Helps me stay focused”
What buyers complain about
“Didnt help with sleep”
“Didn't work”
“Waste of money”
“My anxiety has been very bad”
“Made me sick”
“almost took all the pills”
“Unpleasant taste”
“Causes major stomach discomfort”
“Allergic reaction”
“Not for weight loss”
Top return reasons
Common questions
- Is cortisol supplement profitable to sell on Amazon United States?
- The niche generates $6.3M/yr across 26 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (65/100).
- How competitive is the cortisol supplement niche?
- 23 brands and 37 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in cortisol supplement?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for cortisol supplement peak?
- Demand is steady year-round — the busiest month runs 2.5× the quietest.
- What does it cost to enter the cortisol supplement niche?
- Listings span $8.41–$66.40; the average listing price is $26.59 (sweet spot $15–$100). The average incumbent carries 2,288 reviews — the moat a new listing must climb.