Is cortisol health profitable to sell on Amazon United States?

The niche generates $881K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the cortisol health niche?

5 brands and 50 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cortisol health?

Top complaints mined from reviews: Value For Money, Taste-Overall, Sleep Quality. The return rate is 0.0%.

When does demand for cortisol health peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 5.9× the quietest.

What does it cost to enter the cortisol health niche?

Listings span $32.01–$88.70; the average listing price is $45.43 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.

cortisol health

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.43

avg listing price — sweet spot $15–$100

Price range

Incredible$32.01–$88.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$881K

$881K/yr · 345K searches

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,474.6

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, cortisol health is a $881K/yr Amazon United States market (345K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cortisol health market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $681K–$909K; units × avg price
Conversion rate: 5.6%
Avg BSR: #313
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 4.6%
Avg brand age: 28 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

HARMONÍA62%
Zotreval18%
Nature Aurora8%
oviaapo6%
Nello6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 5.9×

Open Trend

Top cortisol health search terms

harmonia cortisol cocktail143K/yr +35.0%6.2% conv.
harmonia44K/yr +23.8%4.9% conv.
harmonia cortisol cocktail for weight loss53K/yr -27.2%5.5% conv.
cortisol cocktail26K/yr -19.2%3.4% conv.
beneve cortisol cocktail16K/yr -13.4%0.1% conv.
harmonia cortisol support9K/yr +49.9%5.9% conv.
harmonia cortisol drink12K/yr -15.9%4.1% conv.
cortisol cocktail for weight loss14K/yr -57.3%1.4% conv.
harmonis cortisol cocktail3K/yr +295.5%4.8% conv.
harmonia cortisol5K/yr +64.6%3.3% conv.

All search terms

Top cortisol health products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harmonia Cortisol Cocktail | Cortisol Supplements for Women & Men with Ashwagandha Magnesium & L-Theanine | Drink Harmonia for Stress Relief Weight Management & Sleep Support (1 Pack x 30 Servings)

HARMONÍA$88.703.9★253 rev

Zotreval Cortisol Cocktail Cortisol Support Supplement for Women with Ashwagandha Magnesium & L-Theanine Blend Daily Stress Support Relaxation Formula & Sleep Support 30 Servings

Zotreval$32.084.0★24 rev

Cortisol Drink Mix Powder with Magnesium Glycinate L-Theanine Ashwagandha & Vitamin For Relax Focus & Calm Natural Cortisol Supplement for Women and Men Orange Flavor 30 Sticks

Nature Aurora$32.014.3★37 rev

Cortisol Drink Powder - Natural Cortisol Supplements for Ashwagandha L-Theanine Turmeric Root Black Pepper Extract Relaxation Focus Mental Clarity

oviaapo$36.773.9★104 rev

Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade

Nello$37.574.3★6,955 rev

Newest

by launch date

Zotreval Cortisol Cocktail Cortisol Support Supplement for Women with Ashwagandha Magnesium & L-Theanine Blend Daily Stress Support Relaxation Formula & Sleep Support 30 Servings

Zotreval$32.0824 rev

4mo ago

Harmonia Cortisol Cocktail | Cortisol Supplements for Women & Men with Ashwagandha Magnesium & L-Theanine | Drink Harmonia for Stress Relief Weight Management & Sleep Support (1 Pack x 30 Servings)

HARMONÍA$88.70253 rev

10mo ago

Cortisol Drink Mix Powder with Magnesium Glycinate L-Theanine Ashwagandha & Vitamin For Relax Focus & Calm Natural Cortisol Supplement for Women and Men Orange Flavor 30 Sticks

Nature Aurora$32.0137 rev

10mo ago

Cortisol Drink Powder - Natural Cortisol Supplements for Ashwagandha L-Theanine Turmeric Root Black Pepper Extract Relaxation Focus Mental Clarity

oviaapo$36.77104 rev

1y ago

Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade

Nello$37.576,955 rev

3y ago

What buyers say about cortisol health

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“Good taste”

Sleep Quality11%

“Better sleep”

Stress/Anxiety7%

“less anxiety overall”

Flavor7%

“Delightful Orange flavor drink”

Soothing Effect6%

“Its very calming”

Quality-Overall5%

“Good quality”

Efficiency3%

“Effective”

Solubility3%

“Dissolves easily”

Energy Level3%

“my energy levels improved too”

Ingredients-Overall3%

“Good ingredients”

What buyers complain about

Value For Money13%

“It's expensive”

Taste-Overall10%

“Unpleasant taste”

Sleep Quality7%

“no help with sleep”

Side Effects6%

“Do not purchase had diaherra all night as well as stomach pain”

Functionality-Overall6%

“The product don't help me”

Flavor6%

“has bland flavor”

Sweetness5%

“Sweeter than other products on the market”

Solubility3%

“it doesnt fully dissolve”

Weight Loss3%

“have not lost any weight”

Advertised Vs Actual Product2%

“Deceptive Advertising”

Top return reasons

Quality-Overall17%

Taste-Overall17%

Flavor17%

Blood Pressure17%

Functionality-Overall17%

Value For Money17%

Common questions

Is cortisol health profitable to sell on Amazon United States?: The niche generates $881K/yr across 5 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the cortisol health niche?: 5 brands and 50 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cortisol health?: Top complaints mined from reviews: Value For Money, Taste-Overall, Sleep Quality. The return rate is 0.0%.
When does demand for cortisol health peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 5.9× the quietest.
What does it cost to enter the cortisol health niche?: Listings span $32.01–$88.70; the average listing price is $45.43 (sweet spot $15–$100). The average incumbent carries 1,475 reviews — the moat a new listing must climb.