Is cortisol gummies profitable to sell on Amazon United States?

The niche generates $169K/yr across 24 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +94.1%. Flapen's verdict: Worth a look (70/100).

How competitive is the cortisol gummies niche?

22 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in cortisol gummies?

Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.

When does demand for cortisol gummies peak?

Demand peaks in May–Jun; the busiest month runs 5.4× the quietest.

What does it cost to enter the cortisol gummies niche?

Listings span $9.45–$37.57; the average listing price is $21.85 (sweet spot $15–$100). The average incumbent carries 3,723 reviews — the moat a new listing must climb.

cortisol gummies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.85

avg listing price — sweet spot $15–$100

Growth

Great+94.1%

90-day search growth — must beat 0% to launch

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great$9.45–$37.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$169K

$169K/yr · 97K searches

Review moat

Okay3,722.92

avg incumbent reviews — the moat a new listing must climb

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, cortisol gummies is a $169K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 70/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cortisol gummies market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $131K–$175K; units × avg price
Conversion rate: 8.0%
Avg BSR: #768
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 6.2%
Avg brand age: 27 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

52%

Top 20: 95%

Open market

37%

NutraPep20%
EnvyCure12%
ZENORIAE10%
GrnLife8%
Goli7%
Clean Nutraceuticals7%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +94.1% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 5.4×

Open Trend

Top cortisol gummies search terms

cortisol gummies35K/yr +151.6%6.1% conv.
cortisol gummies for women33K/yr +42.2%5.4% conv.
cortisol gummies for men10K/yr +437.8%9.3% conv.
cortisol reducer gummies7K/yr +9.9%5.5% conv.
cortisol gummies for weight loss4K/yr +109.9%5.8% conv.
cortisol supplements for women gummies4K/yr -13.2%4.9% conv.
cortisol health gummies3K/yr -7.9%9.0% conv.

All search terms

Top cortisol gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NutraPep Cortisol Gummies for Women Men - 13-in-1 High Cortisol Reducer with Ashwagandha Magnesium L-theanine Rhodiola Rosea - Daily Cortisol Detox Manager for Stress Focus Support - Vegan Sugar Free

NutraPep$20.224.3★282 rev

Cortisol Supplements for Women & Men Sugar Free 15-in-1 Cortisol Gummies with Magnesium Ashwagandha L-Theanine & Rhodiola Stress Mood & Focus Support Vegan 90 Count

ZENORIAE$17.864.8★94 rev

Cortisol Gummies for Women Cortisol Supplements Gummies with Magnesium Ashwagandha Rhodiola Rosea and L-theanine Complex for Relaxation and Focus Zzz Support Raspberry Flavor 60 Count

GrnLife$10.084.3★219 rev

Cortisol Gummies for Women & Men 19-IN-1 High Cortisol Reducer Supplement w/B Vitamins Magnesium Glycinate Ashwagandha Saffron Lions Mane Reshi for Relaxation Focus & Balance Support 1 Pack

EnvyCure$28.964.2★49 rev

Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1

Goli$14.514.5★63,806 rev

Newest

by launch date

ZeniZest Cortisol Reducer Gummies for Women Men - 13-in-1 Daily Cortisol Detox Manager for Stress Focus Mood & Health Balance Support - Reduce High Cortisol with Ashwagandha Magnesium L-Theanine

ZeniZest$13.8210 rev

2mo ago

Cortisol Supplements for Women & Men Sugar Free 15-in-1 Cortisol Gummies with Magnesium Ashwagandha L-Theanine & Rhodiola Stress Mood & Focus Support Vegan 90 Count

ZENORIAE$17.8694 rev

4mo ago

Optiwav Cortisol Reducer Gummies for Women Men

Optiwav$14.0111 rev

4mo ago

Cortisol Gummies for Women & Men 19-IN-1 High Cortisol Reducer Supplement w/B Vitamins Magnesium Glycinate Ashwagandha Saffron Lions Mane Reshi for Relaxation Focus & Balance Support 1 Pack

EnvyCure$28.9649 rev

5mo ago

Magnesium Complex 14-in-1 Gummies Sugar-Free with Ashwagandha L-Theanine D3 & Zinc Cortisol Supplements for Women Berry Flavor 90 Gummies 45 Servings

BIGBIO$11.2480 rev

8mo ago

What buyers say about cortisol gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Drink is tasty”

Sleep Quality18%

“Helps me sleep”

Quality-Overall8%

“Quality gummies, taste good”

Stress/Anxiety7%

“Stress reliever”

Magnesium4%

“Best magnesium ever”

Soothing Effect4%

“it relaxes me”

Efficiency3%

“Works well”

Flavor3%

“Pleasant flavor - Great blend”

Vitamin2%

“Great vitamin”

Advertised Vs Actual Product2%

“Exactly as described”

What buyers complain about

Sleep Quality14%

“Doesn't help with sleep at all”

Taste-Overall9%

“Does not taste good”

Functionality-Overall9%

“Did not work”

Side Effects6%

“Made me sick”

Value For Money5%

“Just very expensive”

Stress/Anxiety4%

“My anxiety has been very bad”

Dosage2%

“missed my dose of these for a few days”

Flavor2%

“The aftertaste of the fake flavoring”

Magnesium2%

“I read the lack of proper magnesium Is one of the causes of it”

Sweetness2%

“Sweeter than other products on the market”

Top return reasons

Functionality-Overall37%

Advertised Vs Actual Product11%

Taste-Overall9%

Dosage4%

Stress/Anxiety4%

Value For Money4%

Texture/Consistency-Overall4%

Quality-Overall4%

Sleep Quality4%

Flavor4%

Common questions

Is cortisol gummies profitable to sell on Amazon United States?: The niche generates $169K/yr across 24 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +94.1%. Flapen's verdict: Worth a look (70/100).
How competitive is the cortisol gummies niche?: 22 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in cortisol gummies?: Top complaints mined from reviews: Sleep Quality, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
When does demand for cortisol gummies peak?: Demand peaks in May–Jun; the busiest month runs 5.4× the quietest.
What does it cost to enter the cortisol gummies niche?: Listings span $9.45–$37.57; the average listing price is $21.85 (sweet spot $15–$100). The average incumbent carries 3,723 reviews — the moat a new listing must climb.