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Coreless Toilet Paper

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 94% of clicks, so Coreless Toilet Paper is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$305K/yr57K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
60%top-5 click share · 9 brands · 167 sellers

Flapen Score

Coreless Toilet Paper against its category

The dotted line is the Health & Household average. Past it, Coreless Toilet Paper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coreless Toilet Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Coreless Toilet Paper 57K times last year and spent an estimated $305K. The top 5 brands take 94% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
10.3%
Market size, estimated
$305Ka year
Peak month
February1.6× the quietest month
Top search term
coreless toilet paper24K searches a year

02 · Price

A sale here is worth $51.60.

Listings sell for $51.60 on average, from $4.64 to $82.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $51.60 that is $13K to $26K a year per listing.

Average price
$51.60inside the $15 to $100 sweet spot
Price range
$4.64–$82.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #394 within Tissues, Toilet Paper & Sprays. It carries 4,255 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#394in Tissues, Toilet Paper & Sprays
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,255per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Coreless Toilet Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

167

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

4%

  • Brand 172%
  • Brand 210%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Coreless Toilet Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Coreless Toilet Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coreless toilet paper24K/yr
  • georgia pacific toilet paper12K/yr
  • pacific blue toilet paper8K/yr
  • compact toilet paper5K/yr
  • toilet paper coreless3K/yr
  • coreless2K/yr
  • coreless toilet paper rolls3K/yr

Reviews and returns

What reviews say buyers love and hate about Coreless Toilet Paper

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
25%of negative reviews mention “Thickness”
0.2%of orders come back
“Not so thick”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coreless Toilet Paper questions

Answered from the same tracked data.