Cordless Heating Pad for Back Pain Relief
MaybeProducts sell for $39.08 on average, inside the sweet spot. But demand is soft, at -40.5% this quarter, so Cordless Heating Pad for Back Pain Relief is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $446K/yr396K searches / yr
- 90-day growth
- -40.5%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 36 sellers
Flapen Score
Cordless Heating Pad for Back Pain Relief against its category
The dotted line is the Health & Household average. Past it, Cordless Heating Pad for Back Pain Relief is stronger. Inside it, weaker.
Market
The Cordless Heating Pad for Back Pain Relief market on Amazon at a glance
Shoppers on Amazon United States searched for Cordless Heating Pad for Back Pain Relief 396K times last year and spent an estimated $446K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.
- Searches, last 12 months
- 396K
- Growth, 90 days vs prior 90
- -40.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $446Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- battery operated heating pad89K searches a year
02 · Price
A sale here is worth $39.08.
Listings sell for $39.08 on average, from $14.22 to $78.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $39.08 that is $10K to $20K a year per listing.
- Average price
- $39.08inside the $15 to $100 sweet spot
- Price range
- $14.22–$78.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$20K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #211 within Hot & Cold Therapies. It carries 1,750 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #211in Hot & Cold Therapies
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 1,750per listing
- Listings tracked
- 33
04 · Newcomers
15 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Cordless Heating Pad for Back Pain Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
36
Top-5 brand share
71%
Top 20: 99%
Top-5 click share
47%
Top 20: 87%
Open market
23%
- Brand 119%
- Brand 217%
- Brand 316%
- Brand 411%
- Brand 59%
- Brand 65%
Demand
Cordless Heating Pad for Back Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Cordless Heating Pad for Back Pain Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- battery operated heating pad89K/yr
- battery powered heating pad57K/yr
- battery heating pad57K/yr
- cordless heating pad for back54K/yr
- portable heating pad for back27K/yr
- cordless rechargeable heating pad10K/yr
- wireless heating pad for back8K/yr
- battery operated heating pads16K/yr
- portable back heating pad11K/yr
- cordless heating pad for back pain relief7K/yr
Reviews and returns
What reviews say buyers love and hate about Cordless Heating Pad for Back Pain Relief
We read the reviews and the return reasons for every product selling here.
“Barely warm”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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FAQ
Common Cordless Heating Pad for Back Pain Relief questions
Answered from the same tracked data.