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Coq10

Pass

Coq10 scores 66 out of 100, a Pass. Shoppers spend an estimated $28.6M a year here, demand is soft, at -2.8% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 14,768 Health & Household niches · +17 vs the category median of 49
Market size
$28.6M/yr6.8M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
46%top-5 click share · 18 brands · 128 sellers

Flapen Score

Coq10 against its category

The dotted line is the Health & Household average. Past it, Coq10 is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coq10 market on Amazon at a glance

Shoppers on Amazon United States searched for Coq10 6.8M times last year and spent an estimated $28.6M. The top 5 brands take 73% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28.6M a year.

Searches, last 12 months
6.8M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
15.8%
Market size, estimated
$28.6Ma year
Peak month
February1.3× the quietest month
Top search term
coq103.2M searches a year

02 · Price

A sale here is worth $26.43.

Listings sell for $26.43 on average, from $9.24 to $67.66. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $26.43 that is $661K to $793K a year per listing.

Average price
$26.43inside the $15 to $100 sweet spot
Price range
$9.24–$67.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
25,000–30,000
Revenue per listing a year
$661K–$793K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Antioxidants. It carries 9,815 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Antioxidants
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
9,815per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Coq10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

128

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

23%

  • Brand 136%
  • Brand 215%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Coq10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Coq10 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coq103.2M/yr
  • coq10 200mg771K/yr
  • coq10 100mg407K/yr
  • qunol coq10405K/yr
  • co q 10 supplement272K/yr
  • q10244K/yr
  • cq10223K/yr
  • coenzyme q10224K/yr
  • qunol166K/yr
  • qunol ultra coq10 100mg86K/yr

Reviews and returns

What reviews say buyers love and hate about Coq10

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Smaller than most”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Coq10 questions

Answered from the same tracked data.