Coq10
PassCoq10 scores 66 out of 100, a Pass. Shoppers spend an estimated $28.6M a year here, demand is soft, at -2.8% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $28.6M/yr6.8M searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 46%top-5 click share · 18 brands · 128 sellers
Flapen Score
Coq10 against its category
The dotted line is the Health & Household average. Past it, Coq10 is stronger. Inside it, weaker.
Market
The Coq10 market on Amazon at a glance
Shoppers on Amazon United States searched for Coq10 6.8M times last year and spent an estimated $28.6M. The top 5 brands take 73% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28.6M a year.
- Searches, last 12 months
- 6.8M
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 15.8%
- Market size, estimated
- $28.6Ma year
- Peak month
- February1.3× the quietest month
- Top search term
- coq103.2M searches a year
02 · Price
A sale here is worth $26.43.
Listings sell for $26.43 on average, from $9.24 to $67.66. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $26.43 that is $661K to $793K a year per listing.
- Average price
- $26.43inside the $15 to $100 sweet spot
- Price range
- $9.24–$67.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- $661K–$793K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Antioxidants. It carries 9,815 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Antioxidants
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 9,815per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Coq10 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Qunol Ultra CoQ10 100mg Softgels- 3x Better Absorption Antioxidant for Heart Health & Energy Production Coenzyme Q10 Vitamins and Supplements 3 Month Supply 90 Count
- Price
- $22.89
- Rating
- 4.7/5
- Reviews
- 27,707
- Age
- 3y ago

Nutricost CoQ10 100mg 120 Vegetarian Capsules 120 Servings GMO-Free
- Price
- $16.63
- Rating
- 4.7/5
- Reviews
- 5,187
- Age
- 10y ago

Qunol Ultra CoQ10 100mg 3x Better Absorption Patented Water and Fat Soluble Natural Supplement Form of Coenzyme Q10 Antioxidant for Heart Health 120 Count Softgels
- Price
- $26.37
- Rating
- 4.7/5
- Reviews
- 59,923
- Age
- 18y ago

Nature Made CoQ10 200mg Softgels Dietary Supplement for Heart Health Support 105 Softgels 105 Day Supply
- Price
- $32.52
- Rating
- 4.7/5
- Reviews
- 19,000
- Age
- 8y ago

Qunol CoQ10 200mg Softgels Ultra CoQ10 - Ultra High Absorption Coenzyme Q10 Supplements - Antioxidant Supplement for Vascular and Heart Health & Energy Production - 2 Month Supply - 60 Count
- Price
- $26.18
- Rating
- 4.7/5
- Reviews
- 9,872
- Age
- 3y ago
Trending
estimated 90-day click momentum
Life Extension Super Ubiquinol CoQ10 with Enhanced Mitochondrial Support Potent Heart Health & Cellular Energy Production Support Ultra-absorbable Gluten-Free Non-GMO 100 mg 60 softgels
- Price
- $28.05
- Rating
- 4.6/5
- Reviews
- 2,922
- Age
- 24y ago

Nature Made CoQ10 300mg per 3 Softgels CoQ10 Supplement for Heart Health and Antioxidant Support 120 Softgels
- Price
- $30.84
- Rating
- 4.7/5
- Reviews
- 1,203
- Age
- 2y ago

Horbach CoQ10 100mg Softgels | 120 Count
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 2,439
- Age
- 3y ago

Nutricost CoQ10 200mg 60 Vegetarian Capsules 60 Servings Vegetarian
- Price
- $15.72
- Rating
- 4.8/5
- Reviews
- 872
- Age
- 5y ago

Qunol CoQ10 200mg Softgels Ultra CoQ10 - Ultra High Absorption Coenzyme Q10 Supplements - Antioxidant Supplement for Vascular and Heart Health & Energy Production 3 month supply 90 Count
- Price
- $37.14
- Rating
- 4.7/5
- Reviews
- 9,872
- Age
- 2y ago
Newest
by launch date
Doctors Recipes CoQ10 200mg Per Serving High Absorption Coenzyme Q10 Supplement with Olive Oil Heart & Vascular Health Energy Production & Antioxidant Support 4 Month Supply 240 Softgels
- Price
- $22.44
- Rating
- 4.7/5
- Reviews
- 1,186
- Age
- 1y ago

Micro Ingredients CoQ10 200mg Per Serving 240 Softgels | Made with Coconut MCT Oil | Coenzyme Q10 (Ubiquinone) | Non-GMO
- Price
- $25.76
- Rating
- 4.7/5
- Reviews
- 858
- Age
- 1y ago

Nature Made CoQ10 300mg per 3 Softgels CoQ10 Supplement for Heart Health and Antioxidant Support 120 Softgels
- Price
- $30.84
- Rating
- 4.7/5
- Reviews
- 1,203
- Age
- 2y ago

Qunol CoQ10 200mg Softgels Ultra CoQ10 - Ultra High Absorption Coenzyme Q10 Supplements - Antioxidant Supplement for Vascular and Heart Health & Energy Production 3 month supply 90 Count
- Price
- $37.14
- Rating
- 4.7/5
- Reviews
- 9,872
- Age
- 2y ago

High Absorption CoQ10 500MG - Co Q 10 Supplement 120 Softgels for Heart Health&Energy Production - Enhanced CoQ10 Nutritional Supplements with Coenzyme Q10 - Alternative to Coq 10 400mg softgels
- Price
- $27.48
- Rating
- 4.6/5
- Reviews
- 3,422
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
128
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 88%
Open market
23%
- Qunol36%
- Nature Made15%
- Nutricost11%
- THORNE6%
- Horbäach4%
- Sports Research4%
Demand
Coq10 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Coq10 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coq103.2M/yr
- coq10 200mg771K/yr
- coq10 100mg407K/yr
- qunol coq10405K/yr
- co q 10 supplement272K/yr
- q10244K/yr
- cq10223K/yr
- coenzyme q10224K/yr
- qunol166K/yr
- qunol ultra coq10 100mg86K/yr
Reviews and returns
What reviews say buyers love and hate about Coq10
We read the reviews and the return reasons for every product selling here.
“Smaller than most”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coq10 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









