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Copper Ribbon

Fail

Shoppers spend an estimated $10K a year here, so Copper Ribbon is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$10K/yr32K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
50%top-5 click share · 15 brands · 18 sellers

Flapen Score

Copper Ribbon against its category

The dotted line is the Health & Household average. Past it, Copper Ribbon is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copper Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Copper Ribbon 32K times last year and spent an estimated $10K. The top 5 brands take 69% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
3.0%
Market size, estimated
$10Ka year
Top search term
copper ribbon17K searches a year

02 · Price

A sale here is worth $10.84.

Listings sell for $10.84 on average, from $4.26 to $23.97. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.84 that is $0 to $1K a year per listing.

Average price
$10.84under the $15 to $100 sweet spot
Price range
$4.26–$23.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #2,529 within Gift Wrap Ribbons. It carries 1,664 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#2,529in Gift Wrap Ribbons
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,664per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Copper Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

18

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

31%

  • Brand 123%
  • Brand 216%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Copper Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 8.9× · 8 of 12 months tracked

Search terms

Top Copper Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper ribbon17K/yr
  • copper velvet ribbon10K/yr
  • copper wired ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Copper Ribbon

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Adhesion/Stickiness”
14%of negative reviews mention “Advertised Vs Actual Product”
5.1%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Copper Ribbon questions

Answered from the same tracked data.