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Copper Fit Shoulder Brace for Men

Fail

Demand is soft, at -32.4% this quarter, so Copper Fit Shoulder Brace for Men is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$51K/yr39K searches / yr
90-day growth
-32.4%search demand this quarter
Competition
71%top-5 click share · 7 brands · 23 sellers

Flapen Score

Copper Fit Shoulder Brace for Men against its category

The dotted line is the Health & Household average. Past it, Copper Fit Shoulder Brace for Men is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Copper Fit Shoulder Brace for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Copper Fit Shoulder Brace for Men 39K times last year and spent an estimated $51K. The top 5 brands take 91% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-32.4%
Conversion, latest week
4.3%
Market size, estimated
$51Ka year
Peak month
February1.4× the quietest month
Top search term
copper fit shoulder brace10K searches a year

02 · Price

A sale here is worth $30.99.

Listings sell for $30.99 on average, from $19.95 to $61.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $30.99 that is $3K to $8K a year per listing.

Average price
$30.99inside the $15 to $100 sweet spot
Price range
$19.95–$61.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #222 within Braces, Splints & Supports. It carries 6,600 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#222in Braces, Splints & Supports
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
6,600per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Copper Fit Shoulder Brace for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

23

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • Brand 164%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 4%)

Demand

Copper Fit Shoulder Brace for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Copper Fit Shoulder Brace for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper fit shoulder brace10K/yr
  • copper compression shoulder brace7K/yr
  • copper shoulder brace7K/yr
  • copper shoulder brace for men5K/yr
  • copper shoulder brace for women3K/yr
  • copper fit shoulder3K/yr
  • copper fit shoulder brace for women2K/yr
  • copper fit shoulder brace for men2K/yr

FAQ

Common Copper Fit Shoulder Brace for Men questions

Answered from the same tracked data.