Cooling Wipes
FailThe top 5 brands take 100% of clicks, so Cooling Wipes is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $840K/yr217K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 146 sellers
Flapen Score
Cooling Wipes against its category
The dotted line is the Health & Household average. Past it, Cooling Wipes is stronger. Inside it, weaker.
Market
The Cooling Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Cooling Wipes 217K times last year and spent an estimated $840K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 24.7% of those searches ended in a purchase.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $840K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 24.7%
- Market size, estimated
- $840Ka year
- Peak month
- June3.7× the quietest month
- Top search term
- dude wipes mint chill54K searches a year
02 · Price
A sale here is worth $15.70.
Listings sell for $15.70 on average, from $4.25 to $40.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $15.70 that is $47K to $63K a year per listing.
- Average price
- $15.70inside the $15 to $100 sweet spot
- Price range
- $4.25–$40.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $47K–$63K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Tissues, Toilet Paper & Sprays. It carries 122,527 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Tissues, Toilet Paper & Sprays
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 122,527per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Cooling Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 150%
- Brand 245%
- Brand 33%
- Brand 42%
- Open — no brand owns it (0%)
Demand
Cooling Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
Search terms
Top Cooling Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dude wipes mint chill54K/yr
- charmin wipes44K/yr
- charmin flushable wipes42K/yr
- charmin wipes flushable wet wipes24K/yr
- dude wipes mint16K/yr
- dude wipes for men mint chill9K/yr
- scented flushable wipes5K/yr
- flushable wipes scented4K/yr
- charmin wet wipes3K/yr
- charmin flushable wipes for adults3K/yr
Reviews and returns
What reviews say buyers love and hate about Cooling Wipes
We read the reviews and the return reasons for every product selling here.
“These wipes are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cooling Wipes questions
Answered from the same tracked data.









