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Cooling Wipes

Fail

The top 5 brands take 100% of clicks, so Cooling Wipes is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$840K/yr217K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
90%top-5 click share · 4 brands · 146 sellers

Flapen Score

Cooling Wipes against its category

The dotted line is the Health & Household average. Past it, Cooling Wipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Cooling Wipes 217K times last year and spent an estimated $840K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 24.7% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $840K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
24.7%
Market size, estimated
$840Ka year
Peak month
June3.7× the quietest month
Top search term
dude wipes mint chill54K searches a year

02 · Price

A sale here is worth $15.70.

Listings sell for $15.70 on average, from $4.25 to $40.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $15.70 that is $47K to $63K a year per listing.

Average price
$15.70inside the $15 to $100 sweet spot
Price range
$4.25–$40.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$47K–$63K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Tissues, Toilet Paper & Sprays. It carries 122,527 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Tissues, Toilet Paper & Sprays
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
122,527per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cooling Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 245%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Cooling Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Cooling Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dude wipes mint chill54K/yr
  • charmin wipes44K/yr
  • charmin flushable wipes42K/yr
  • charmin wipes flushable wet wipes24K/yr
  • dude wipes mint16K/yr
  • dude wipes for men mint chill9K/yr
  • scented flushable wipes5K/yr
  • flushable wipes scented4K/yr
  • charmin wet wipes3K/yr
  • charmin flushable wipes for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Wipes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Cleaning”
16%of negative reviews mention “Size-Overall”
0.2%of orders come back
“These wipes are very small”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cooling Wipes questions

Answered from the same tracked data.