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Cooling Sleep Mask

Maybe

An estimated 1.7% of orders come back. But the average product has 8,025 reviews to catch up to, so Cooling Sleep Mask is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$237K/yr278K searches / yr
90-day growth
+33.6%search demand this quarter
Competition
51%top-5 click share · 22 brands · 29 sellers

Flapen Score

Cooling Sleep Mask against its category

The dotted line is the Health & Household average. Past it, Cooling Sleep Mask is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Sleep Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Cooling Sleep Mask 278K times last year and spent an estimated $237K. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+33.6%
Conversion, latest week
5.3%
Market size, estimated
$237Ka year
Peak month
July1.9× the quietest month
Top search term
cooling sleep mask89K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $6.78 to $44.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $16.02 that is $8K to $12K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$6.78–$44.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Sleep & Snoring. It carries 8,025 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Sleep & Snoring
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
8,025per listing
Listings tracked
31

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cooling Sleep Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

29

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

51%

Top 20: 90%

Open market

27%

  • Brand 127%
  • Brand 214%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Cooling Sleep Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Cooling Sleep Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling sleep mask89K/yr
  • cooling eye mask for sleeping59K/yr
  • sleep mask cooling31K/yr
  • cool sleep mask9K/yr
  • eye masks for sleep cooling16K/yr
  • cold sleep mask10K/yr
  • cooling sleep masks for women16K/yr
  • gel sleep mask12K/yr
  • cooling sleeping mask6K/yr
  • sleeping mask cooling4K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Sleep Mask

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
7%of negative reviews mention “Sleep Quality”
1.7%of orders come back
“irritated my sleep”
A buyer, on “Sleep Quality”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cooling Sleep Mask questions

Answered from the same tracked data.