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Cooling Patch

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 89% of clicks, so Cooling Patch is a Maybe.

Filters Trending
Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$200K/yr220K searches / yr
90-day growth
+125.7%search demand this quarter
Competition
62%top-5 click share · 11 brands · 61 sellers

Flapen Score

Cooling Patch against its category

The dotted line is the Health & Household average. Past it, Cooling Patch is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Cooling Patch 220K times last year and spent an estimated $200K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +125.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
+125.7%
Conversion, latest week
7.8%
Market size, estimated
$200Ka year
Peak month
July4.6× the quietest month
Top search term
cooling patches87K searches a year

02 · Price

A sale here is worth $11.73.

Listings sell for $11.73 on average, from $5.27 to $23.90. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $11.73 that is $9K to $12K a year per listing.

Average price
$11.73under the $15 to $100 sweet spot
Price range
$5.27–$23.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #269 within Hot & Cold Therapies. It carries 2,372 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#269in Hot & Cold Therapies
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
2,372per listing
Listings tracked
19

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cooling Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

61

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Brand 146%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Cooling Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Cooling Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling patches87K/yr
  • cooling patches for hot weather26K/yr
  • cooling patch31K/yr
  • cold patch10K/yr
  • cooling patches for adults11K/yr
  • cold patches7K/yr
  • ice patch16K/yr
  • fever patches for adults7K/yr
  • cold patches for pain relief8K/yr
  • cooling gel sheets4K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Patch

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Adhesive is not great at all”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cooling Patch questions

Answered from the same tracked data.