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Cooling Pads

Pass

Cooling Pads scores 65 out of 100, a Pass. Shoppers spend an estimated $161K a year here, search demand grew +70.1% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$161K/yr146K searches / yr
90-day growth
+70.1%search demand this quarter
Competition
29%top-5 click share · 44 brands · 129 sellers

Flapen Score

Cooling Pads against its category

The dotted line is the Health & Household average. Past it, Cooling Pads is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cooling Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Cooling Pads 146K times last year and spent an estimated $161K. The top 5 brands take 39% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +70.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+70.1%
Conversion, latest week
2.5%
Market size, estimated
$161Ka year
Peak month
June2.6× the quietest month
Top search term
cooling pads40K searches a year

02 · Price

A sale here is worth $44.33.

Listings sell for $44.33 on average, from $5.27 to $608.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $44.33 that is $0 to $4K a year per listing.

Average price
$44.33inside the $15 to $100 sweet spot
Price range
$5.27–$608.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #196 within Hot & Cold Therapies. It carries 8,736 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
97%
Out of stock, average day
5.1%
Average rank
#196in Hot & Cold Therapies
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
8,736per listing
Listings tracked
61

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cooling Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

44 falling

Sellers

129

Top-5 brand share

39%

Top 20: 83%

Top-5 click share

29%

Top 20: 70%

Open market

56%

  • Brand 112%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cooling Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Cooling Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling pads40K/yr
  • electric cooling pad40K/yr
  • cooling gel pad20K/yr
  • cooling pads for women16K/yr
  • gel cooling pad8K/yr
  • cool pad6K/yr
  • cool pads4K/yr
  • cooling pad for body3K/yr
  • cooling gel pads3K/yr
  • cool pads for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Cooling Pads

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Too big”
A buyer, on “Size-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cooling Pads questions

Answered from the same tracked data.