Cooling Bandana

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +524.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $872K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+524.3%

Conversion, latest week

3.8%

Market size, estimated

$872Ka year

Peak month

June36.8× the quietest month

Top search term

neck cooler284K searches a year

Listings sell for $16.69 on average, from $5.68 to $128.28. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $16.69 that is $21K to $25K a year per listing.

Average price

$16.69inside the $15 to $100 sweet spot

Price range

$5.68–$128.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

$21K–$25K

Returns

1.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #2,413 within Hot & Cold Therapies. It carries 3,610 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#2,413in Hot & Cold Therapies

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

3,610per listing

Listings tracked

34

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months