cool wrapping paper
Skip itPrices mostly outside the sweet spot ($4.77–$16.73) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good602.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.42avg listing price — sweet spot $15–$100
Market size
Okay$162K$162K/yr · 205K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.77–$16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, cool wrapping paper is a $162K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cool wrapping paper market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $104K–$130K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #758
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 2.8%
- Avg brand age
- 32 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
26
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
11%
- Hallmark56%
- Papyrus9%
- STAR WARS9%
- MAYPLUSS7%
- American Greetings5%
- SaringSwoon4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +37.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.3×
Top cool wrapping paper search terms
- star wars wrapping paper83K/yr
- star wars wrapping paper birthday16K/yr
- cool wrapping paper32K/yr
- star wars gift wrap7K/yr
- cute birthday wrapping paper9K/yr
- pretty wrapping paper for women6K/yr
- star wars wrapping paper birthday boy2K/yr
- trendy wrapping paper6K/yr
- cute gift wrap4K/yr
- star wars christmas wrapping paper16K/yr
Top cool wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hallmark Star Wars Wrapping Paper Mini Rolls 3-Pack (Darth Vader Luke Han Solo Millennium Falcon Ewoks Yoda) for Birthday May the 4th Graduation Fathers Day Any Occasion - 45 Sq. Ft. Total
Hallmark$11.894.9★79 rev
Hallmark Star Wars Wrapping Paper with Cut Lines on Reverse (3-Pack: 60 sq. ft. ttl) with Yoda Darth Vader Chewbacca R2-D2 C-3PO Stormtroopers X-Wing Millennium Falcon
Hallmark$16.734.8★2,945 rev
Star wars 2 sheets of gift wrap and 2 gift tags
STAR WARS$7.844.6★488 rev
MAYPLUSS Wrapping Paper Roll - 17in x 16.5Ft - Luxury Thick Black Gold Foil Flakes Marvelous Satin Texture Matte Gift Wrap Paper for Birthdays Anniversaries Christmas Fathers Day
MAYPLUSS$9.434.5★313 rev
Papyrus 13 Large Star Wars Gift Bag (R2-D2) for Birthdays Weddings Anniversaries and All Occasions (1 Bag)
Papyrus$10.254.7★239 rev
Newest
by launch dateHallmark Star Wars Wrapping Paper Mini Rolls 3-Pack (Darth Vader Luke Han Solo Millennium Falcon Ewoks Yoda) for Birthday May the 4th Graduation Fathers Day Any Occasion - 45 Sq. Ft. Total
Hallmark$11.8979 rev
SaringSwoon Galaxy Star Wrapping Paper for Boys - Midnight Blue Nebula Gift Wrap with White Stars for Kids Birthday Baby Shower Graduation Christmas Holiday Party - 28x40 Inches 4 Folded Sheets
SaringSwoon$9.9064 rev
Omto 4 Pcs Baby Yoda Wrapping Paper for Baby Shower Kids Birthday Baby Yoda Party Decorations Wedding DIY Crafts Gift Packing 20 x 30 Inch
Omto$12.1594 rev
Altarho Reversible Gaming Wrapping Paper Roll For Kids Boys Science Fiction Video Game with Starry Sky Design Gift Wrap Sheets for Game Lover Baby Shower Birthday Party Decoration Total 28.5sq.ft
Altarho$10.32179 rev
13 Large Star Party Galaxy Gift Bag Set with Greeting Card and Tissue Papers Happy Birthday Gift Bags for Star Theme Birthday Party Celebration.
TSUBI$8.2796 rev
Trending
90-day click momentumHallmark Star Wars Wrapping Paper Mini Rolls 3-Pack (Darth Vader Luke Han Solo Millennium Falcon Ewoks Yoda) for Birthday May the 4th Graduation Fathers Day Any Occasion - 45 Sq. Ft. Total
Hallmark$11.894.9★
SaringSwoon Galaxy Star Wrapping Paper for Boys - Midnight Blue Nebula Gift Wrap with White Stars for Kids Birthday Baby Shower Graduation Christmas Holiday Party - 28x40 Inches 4 Folded Sheets
SaringSwoon$9.904.7★
Papyrus 13 Large Star Wars Gift Bag (R2-D2) for Birthdays Weddings Anniversaries and All Occasions (1 Bag)
Papyrus$10.254.7★
MAYPLUSS Wrapping Paper Roll - 17in x 16.5Ft - Luxury Thick Black Gold Foil Flakes Marvelous Satin Texture Matte Gift Wrap Paper for Birthdays Anniversaries Christmas Fathers Day
MAYPLUSS$9.434.5★
WRAPAHOLIC Navy Blue Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Navy Blue Gold Design with Silky Touch Perfect for Birthday Wedding Baby Shower Holiday
WRAPAHOLIC$10.034.5★
What buyers say about cool wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“no complaints”
“This is nice thick paper sheets”
“cute and durable”
“Easy to use”
“Great value”
“Just as described”
“size is good”
“Good material”
“sturdy won't rip”
“Fun and cute”
What buyers complain about
“Only downside is the size”
“conventional paper did not stick”
“so expensive”
“that one also did not work when pressing the button”
“My 7 year old was sad that it didn't work”
“Not shiny at all”
“However, tape doesn't stick very well to the matte texture, so while it can be used to wrap a box or book, it's not very good for soft presents”
“One side of the bags handle keeps slipping out of the tiny hole”
“Difficult To Use”
“Very Low Quality”
Top return reasons
Common questions
- Is cool wrapping paper profitable to sell on Amazon United States?
- The niche generates $162K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +37.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the cool wrapping paper niche?
- 11 brands and 26 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in cool wrapping paper?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 1.4%.
- When does demand for cool wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.3× the quietest.
- What does it cost to enter the cool wrapping paper niche?
- Listings span $4.77–$16.73; the average listing price is $10.42 (sweet spot $15–$100). The average incumbent carries 602 reviews — the moat a new listing must climb.