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Cool Wrapping Paper

Fail

Prices span $4.77–$16.73, mostly outside the sweet spot, so Cool Wrapping Paper is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$162K/yr205K searches / yr
90-day growth
+37.0%search demand this quarter
Competition
70%top-5 click share · 11 brands · 26 sellers

Flapen Score

Cool Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Cool Wrapping Paper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cool Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Cool Wrapping Paper 205K times last year and spent an estimated $162K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+37.0%
Conversion, latest week
7.6%
Market size, estimated
$162Ka year
Peak month
December6.3× the quietest month
Top search term
star wars wrapping paper83K searches a year

02 · Price

A sale here is worth $10.42.

Listings sell for $10.42 on average, from $4.77 to $16.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.42 that is $3K to $5K a year per listing.

Average price
$10.42under the $15 to $100 sweet spot
Price range
$4.77–$16.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #758 within Gift Wrap Paper. It carries 602 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#758in Gift Wrap Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
602per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cool Wrapping Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

$0$16K$32K$49K$65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

11%

  • Hallmark56%
  • Papyrus9%
  • STAR WARS9%
  • MAYPLUSS7%
  • American Greetings5%
  • SaringSwoon4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Cool Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Cool Wrapping Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • star wars wrapping paper83K/yr
  • star wars wrapping paper birthday16K/yr
  • cool wrapping paper32K/yr
  • star wars gift wrap7K/yr
  • cute birthday wrapping paper9K/yr
  • pretty wrapping paper for women6K/yr
  • star wars wrapping paper birthday boy2K/yr
  • trendy wrapping paper6K/yr
  • cute gift wrap4K/yr
  • star wars christmas wrapping paper16K/yr

Reviews and returns

What reviews say buyers love and hate about Cool Wrapping Paper

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Only downside is the size”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cool Wrapping Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data