Is cookies and cream protein shake profitable to sell on Amazon United States?

The niche generates $81K/yr across 39 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (45/100).

How competitive is the cookies and cream protein shake niche?

13 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in cookies and cream protein shake?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for cookies and cream protein shake peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the cookies and cream protein shake niche?

Listings span $8.84–$59.69; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 5,590 reviews — the moat a new listing must climb.

cookies and cream protein shake

Skip it

Soft demand (-35.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.17

avg listing price — sweet spot $15–$100

Price range

Great$8.84–$59.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,590.03

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 133K searches

Growth

Bad-35.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cookies and cream protein shake is a $81K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cookies and cream protein shake market data

Units sold / yr: 10K–13K; avg 1,500–2,000/product
Revenue / yr: $302K–$377K; units × avg price
Conversion rate: 2.0%
Avg BSR: #57
Page quality: 0%
Prime: 87%
Sponsored: 85%
Out of stock: 25.6%
Avg brand age: 61 months
Avg seller age: 139 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

35%

Top 20: 81%

Open market

Premier Protein70%
Labrada6%
GNC5%
Quest4%
FlavCity4%
Pure Protein4%
Open — no brand owns it (7 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top cookies and cream protein shake search terms

mint chocolate protein shake13K/yr -32.7%1.9% conv.
premier protein mint chocolate12K/yr -28.7%1.7% conv.
premier protein shake mint chocolate9K/yr -2.8%1.7% conv.
premier protein winter mint chocolate14K/yr -52.0%1.4% conv.
winter mint premier protein shake11K/yr -35.4%1.3% conv.
mint protein shake9K/yr -41.3%1.9% conv.
premier protein shake mint9K/yr -46.2%1.8% conv.
chocolate mint protein shake7K/yr -13.0%2.2% conv.
premier protein mint10K/yr -43.7%2.0% conv.
premier protein chocolate mint6K/yr -32.4%2.8% conv.

All search terms

Top cookies and cream protein shake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premier Protein Shake Chocolate Peanut Butter 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health 11 fl oz 12 Pack

Premier Protein$24.394.7★4,569 rev

Premier Protein Shake Chocolate 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$26.254.6★59,773 rev

Labrada Lean Body Ready-to-Drink Mint Chocolate Protein Shake 40g Protein Whey Blend 0 Sugar Gluten Free 22 Vitamins & Minerals (Recyclable Carton & Lid - Pack of 12) LABRADA

Labrada$41.374.0★209 rev

Premier Protein Shake INDULGENCE Chocolate Covered Strawberry 30g Protein 170 Calories 3g Sugar 11.5 fl oz 12 Pack (Packaging May Vary)

Premier Protein$26.074.5★2,188 rev

Premier Protein Shake 8 Flavor Variety Pack 30g Protein No Added Sugar 24 Vitamins & Minerals to Support Immune Health Gluten-Free 11.5 fl oz (8 Pack)

Premier Protein$24.494.6★14,839 rev

Newest

by launch date

Premier Protein Shake INDULGENCE White Chocolate Raspberry 30g Protein 170 Calories 3g Sugar 11 fl oz 12 Pack

Premier Protein$17.55964 rev

5mo ago

Protein Shake Variety Pack 8 Ready-to-Drink Chocolate & Mint-Style Protein Beverages 11 fl oz Bottles | Includes Free Reusable Water Bottle | Custom Bundled by MOOCHI

MOOCHI$39.980 rev

6mo ago

FlavCity All in One Protein Shake Powder Mint Chocolate - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings

FlavCity$59.69172 rev

6mo ago

Premier Protein COFFEEHOUSE Mocha Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$26.07524 rev

7mo ago

Premier Protein COFFEEHOUSE Caramel Macchiato Protein Shake with Caffeine 30g Protein No Added Sugar 24 Vitamins & Minerals Coffee Beverage for Energy Gluten-Free 11.5 fl oz (12 Pack)

Premier Protein$26.501,170 rev

7mo ago

What buyers say about cookies and cream protein shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Absolutely delicious”

Nutritional Content20%

“Great amount of protein”

Flavor19%

“Refreshing flavor”

Value For Money3%

“BEST PRICE”

Quality-Overall3%

“Same quality as expected from this brand”

Sweetness2%

“The taste is delicious sweet vanilla”

Ease Of Use1%

“Easier to open”

Texture/Consistency-Overall1%

“Great consistency”

Advertised Vs Actual Product1%

“As advertised”

Soft Feel1%

“Smooth and creamy”

What buyers complain about

Taste-Overall25%

“Bland taste”

Flavor16%

“The flavor is strange”

Value For Money7%

“Too expensive”

Sweetness5%

“not as sweet”

Nutritional Content4%

“that make it difficult to manage my nutritional intake”

Thickness1%

“Its not as thick as some of the other flavors”

Quality-Overall1%

“Need Quality Control”

Texture/Consistency-Overall1%

“the texture was too thin for me”

Dilute/Watery1%

“Watery Consistency”

Ingredients-Overall1%

“Full of horrible ingredients”

Top return reasons

Flavor60%

Quality-Overall20%

Size-Overall20%

Common questions

Is cookies and cream protein shake profitable to sell on Amazon United States?: The niche generates $81K/yr across 39 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (45/100).
How competitive is the cookies and cream protein shake niche?: 13 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in cookies and cream protein shake?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for cookies and cream protein shake peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the cookies and cream protein shake niche?: Listings span $8.84–$59.69; the average listing price is $30.17 (sweet spot $15–$100). The average incumbent carries 5,590 reviews — the moat a new listing must climb.