Cookies and Cream Protein Powder
PassCookies and Cream Protein Powder scores 66 out of 100, a Pass. Shoppers spend an estimated $590K a year here, search demand grew +12.3% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 14,768 Health & Household niches · +17 vs the category median of 4966
- Market size
- $590K/yr306K searches / yr
- 90-day growth
- +12.3%search demand this quarter
- Competition
- 41%top-5 click share · 22 brands · 50 sellers
Flapen Score
Cookies and Cream Protein Powder against its category
The dotted line is the Health & Household average. Past it, Cookies and Cream Protein Powder is stronger. Inside it, weaker.
Market
The Cookies and Cream Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Cookies and Cream Protein Powder 306K times last year and spent an estimated $590K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- +12.3%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $590Ka year
- Peak month
- January3.5× the quietest month
- Top search term
- cookies and cream protein powder129K searches a year
02 · Price
A sale here is worth $43.30.
Listings sell for $43.30 on average, from $13.77 to $91.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $43.30 that is $32K to $43K a year per listing.
- Average price
- $43.30inside the $15 to $100 sweet spot
- Price range
- $13.77–$91.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $32K–$43K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #80 within Protein. It carries 3,276 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 97%
- Out of stock, average day
- 2.0%
- Average rank
- #80in Protein
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 3,276per listing
- Listings tracked
- 37
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Cookies and Cream Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dymatize ISO100 Whey Protein Powder Isolate Cookies & Cream 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
- Price
- $35.11
- Rating
- 4.6/5
- Reviews
- 3,494
- Age
- 4y ago

Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings
- Price
- $26.24
- Rating
- 4.3/5
- Reviews
- 3,590
- Age
- 7y ago

Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)
- Price
- $22.02
- Rating
- 4.4/5
- Reviews
- 9,414
- Age
- 14y ago

Muscle Milk Genuine Protein Powder Cookies N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
- Price
- $18.13
- Rating
- 4.5/5
- Reviews
- 918
- Age
- 3y ago

Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 2 Pound (Packaging May Vary)
- Price
- $43.31
- Rating
- 4.7/5
- Reviews
- 11,095
- Age
- 27y ago
Trending
estimated 90-day click momentum
Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
- Price
- $21.28
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 2mo ago

GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
- Price
- $54.41
- Rating
- 4.4/5
- Reviews
- 5,182
- Age
- 4mo ago

FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
- Price
- $58.12
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 6mo ago

GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
- Price
- $49.25
- Rating
- 4.4/5
- Reviews
- 5,182
- Age
- 3y ago

Animal Whey Isolate Protein Powder - Loaded for Pre & Post Workout Muscle Builder and Recovery with Digestive Enzymes for Men & Women - 25g Protein Great Taste Low Sugar - Cookies & Cream 2 lbs
- Price
- $39.24
- Rating
- 4.5/5
- Reviews
- 2,165
- Age
- 10y ago
Newest
by launch date
Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
- Price
- $21.28
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 2mo ago

GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
- Price
- $54.41
- Rating
- 4.4/5
- Reviews
- 5,182
- Age
- 4mo ago

FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
- Price
- $58.12
- Rating
- 4.6/5
- Reviews
- 149
- Age
- 6mo ago

Revolution Nutrition High Whey Protein Powder 2LB Whey Isolate Gluten Free Lean Muscle Mass for Men & Women 25g of Protein Per Scoop 908 g 24 Servings (Cookies & Cream 2 Pound)
- Price
- $32.12
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 1y ago

Animal 100% Whey Protein Powder Whey Blend for Pre Workout or Post Workout Recovery Anytime Low Sugar Protein Boost Meal Replacement with BCAA Branched Chain Amino Acids Cookies & Cream 4 lb
- Price
- $52.06
- Rating
- 4.6/5
- Reviews
- 433
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
50
Est. top-5 brand share
56%
Top 20: 99%
Est. top-5 click share
41%
Top 20: 85%
Open market
35%
- GHOST14%
- Dymatize12%
- Isopure10%
- Muscle Milk10%
- Quest9%
- Animal9%
Demand
Cookies and Cream Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.5×
Search terms
Top Cookies and Cream Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cookies and cream protein powder129K/yr
- protein powder cookies and cream40K/yr
- oreo protein powder24K/yr
- ghost oreo protein powder14K/yr
- ghost protein powder oreo9K/yr
- cookies n cream protein powder11K/yr
- cookies and cream protein11K/yr
- muscle milk cookies and cream8K/yr
- whey protein powder cookies and cream9K/yr
- ghost oreo6K/yr
Reviews and returns
What reviews say buyers love and hate about Cookies and Cream Protein Powder
We read the reviews and the return reasons for every product selling here.
“Awful taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookies and Cream Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









