cookies and cream protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$43.30avg listing price — sweet spot $15–$100
Price range
Great$13.77–$91.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good$590K$590K/yr · 306K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,276.24avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cookies and cream protein powder is a $590K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 66/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
cookies and cream protein powder market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $866K–$1.1M
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 76%
- Out of stock
- 2.0%
- Avg brand age
- 80 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
50
Top-5 brand share
56%
Top 20: 99%
Top-5 click share
41%
Top 20: 85%
Open market
35%
- GHOST14%
- Dymatize12%
- Isopure10%
- Muscle Milk10%
- Quest9%
- Animal9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.5×
Top cookies and cream protein powder search terms
- cookies and cream protein powder129K/yr
- protein powder cookies and cream40K/yr
- oreo protein powder24K/yr
- ghost oreo protein powder14K/yr
- ghost protein powder oreo9K/yr
- cookies n cream protein powder11K/yr
- cookies and cream protein11K/yr
- muscle milk cookies and cream8K/yr
- whey protein powder cookies and cream9K/yr
- ghost oreo6K/yr
Top cookies and cream protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dymatize ISO100 Whey Protein Powder Isolate Cookies & Cream 25g of Protein 5.5g BCAAs Less Than 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)
Dymatize$35.114.6★3,494 rev
Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings
Quest$26.244.3★3,590 rev
Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free With Vitamins Cookies & Cream 25g Protein Per Serving 1 Lb 15 Servings (Packaging May Vary)
Isopure$22.024.4★9,414 rev
Muscle Milk Genuine Protein Powder Cookies N Crme 1.93 Pounds 13 Servings 32g Protein 3g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$18.134.5★918 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Cookies & Cream 2 Pound (Packaging May Vary)
Optimum Nutrition$43.314.7★11,095 rev
Newest
by launch date
Muscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$21.2868 rev
GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
GHOST$54.415,182 rev
FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$58.12149 rev
Revolution Nutrition High Whey Protein Powder 2LB Whey Isolate Gluten Free Lean Muscle Mass for Men & Women 25g of Protein Per Scoop 908 g 24 Servings (Cookies & Cream 2 Pound)
Revolution Nutrition$32.1290 rev
Animal 100% Whey Protein Powder Whey Blend for Pre Workout or Post Workout Recovery Anytime Low Sugar Protein Boost Meal Replacement with BCAA Branched Chain Amino Acids Cookies & Cream 4 lb
Animal$52.06433 rev
Trending
90-day click momentumMuscle Milk High Protein Shake Cookies n Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$21.284.2★
GHOST Whey Protein Powder Chocolate Chip Cookies - 2LB 25G of Protein - Whey Protein Isolate & Concentrate Blend - Post Workout Fitness & Nutrition Shakes with Real Cookie Pieces - Gluten-Free
GHOST$54.414.4★
FlavCity All in One Protein Shake Powder Cookies and Cream - On the Go Meal Alternative + Collagen Peptides Reishi & Cordyceps - Focus Skin Hair & Joint Support - 100% Grass Fed Whey 20 Servings
FlavCity$58.124.6★
GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
GHOST$49.254.4★
Animal Whey Isolate Protein Powder - Loaded for Pre & Post Workout Muscle Builder and Recovery with Digestive Enzymes for Men & Women - 25g Protein Great Taste Low Sugar - Cookies & Cream 2 lbs
Animal$39.244.5★
What buyers say about cookies and cream protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING taste”
“Great protein powder”
“I like the vanilla flavor”
“Solid quality overall”
“Good value for the money”
“Dissolves easily”
“Easy mixing”
“It has the perfect sweetness level”
“great texture”
“Just what I needed”
What buyers complain about
“Awful taste”
“No flavor”
“TOO EXPENSIVE”
“Taste too protein”
“Its hard to drink because the amount of sweetness”
“the texture is off”
“Way too thick”
“Smells like chemicals”
“Mixability is not great”
“more like cookies and chemicals”
Common questions
- Is cookies and cream protein powder profitable to sell on Amazon United States?
- The niche generates $590K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (66/100).
- How competitive is the cookies and cream protein powder niche?
- 22 brands and 50 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in cookies and cream protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for cookies and cream protein powder peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.5× the quietest.
- What does it cost to enter the cookies and cream protein powder niche?
- Listings span $13.77–$91.67; the average listing price is $43.30 (sweet spot $15–$100). The average incumbent carries 3,276 reviews — the moat a new listing must climb.