Is cookies and cream protein bar profitable to sell on Amazon United States?

The niche generates $9.3M/yr across 28 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Launch it (61/100).

How competitive is the cookies and cream protein bar niche?

8 brands and 111 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in cookies and cream protein bar?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for cookies and cream protein bar peak?

Demand peaks in Jun–Jul; the busiest month runs 20.4× the quietest.

What does it cost to enter the cookies and cream protein bar niche?

Listings span $15.26–$89.97; the average listing price is $42.13 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.

cookies and cream protein bar

Launch it

A $9.3M/yr market growing +1.4% this quarter with returns at 0.0% — clears our launch bar.

Market size

Incredible$9.3M

$9.3M/yr · 6.7M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.13

avg listing price — sweet spot $15–$100

Price range

Incredible$15.26–$89.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,807.68

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.4%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cookies and cream protein bar is a $9.3M/yr Amazon United States market (6.7M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

cookies and cream protein bar market data

Units sold / yr: 300K–400K; avg 12,500–15,000/product
Revenue / yr: $12.6M–$16.9M; units × avg price
Conversion rate: 3.3%
Avg BSR: #180
Page quality: 0%
Prime: 32%
Sponsored: 82%
Out of stock: 2.4%
Avg brand age: 64 months
Avg seller age: 122 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

111

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

BAREBELLS68%
Generic16%
Flexfinity6%
Quest4%
Built Bar2%
Mix It Up2%
Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 20.4×

Open Trend

Top cookies and cream protein bar search terms

barebells protein bar3.8M/yr -1.0%2.9% conv.
barbell protein bar1.4M/yr -1.8%3.0% conv.
barebells618K/yr +8.3%2.7% conv.
barebells protein bars153K/yr +11.9%2.6% conv.
barebell156K/yr +11.0%2.3% conv.
barebells protein bar variety pack137K/yr +3.0%5.0% conv.
protein bars barebells64K/yr +6.6%3.0% conv.
barbell protein bars61K/yr +10.1%2.4% conv.
barebells protein bar cookies and cream37K/yr +0.7%4.5% conv.
bare bells protein bars32K/yr +31.4%3.0% conv.

All search terms

Top cookies and cream protein bar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barebells Protein Bars Peoples Choice Variety Pack 12 Bars Nutritious Snacks with 20g of High Protein - Chocolate Treat with 1g of Total Sugars - Perfect on The Go Breakfast Bars

BAREBELLS$32.554.7★529 rev

Barebells Protein Bars Cookies & Cream - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack

BAREBELLS$29.234.5★4,289 rev

Barebells Protein Bars Variety Pack - 12 Count 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars

BAREBELLS$33.294.5★4,264 rev

BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)

Generic$49.083.6★43 rev

Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity

Flexfinity$36.674.4★37 rev

Newest

by launch date

Barebells Orange Creamsicle Protein Bar 20g Protein No Added Sugar 12 x 55g High Protein Snack Post Workout Snack

BAREBELLS$31.958 rev

4w ago

BarebeIs Protein Bars Variety Pack - 10 Flavor Assortment Protein Snacks with 20g of Protein - (Pack of 10)

Generic$39.995 rev

1mo ago

BarebeIs Protein Bars Assorted Variety Pack - 3 Flavor - Protein Snacks with 20g of Protein - 9 Count

Generic$39.495 rev

2mo ago

Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity

Flexfinity$36.6737 rev

4mo ago

Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)

BAREBELLS$62.4213 rev

4mo ago

What buyers say about cookies and cream protein bar

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Delicious Bars”

Nutritional Content24%

“high in protein”

Flavor12%

“Nice flavor option”

Quality-Overall4%

“I was very impressed this time with the quality and freshness”

Texture/Consistency-Overall3%

“Great texture”

Sweetness3%

“with a nice balance of sweetness without being overly strong”

Value For Money3%

“Good value for money”

Ease Of Chewing/Swallowing1%

“not too chewy”

Health Benefits-Overall1%

“Low calorie and tastes good”

Advertised Vs Actual Product1%

“As described”

What buyers complain about

Taste-Overall16%

“Taste is off”

Value For Money9%

“High price”

Flavor8%

“Really gross flavor”

Nutritional Content6%

“Question nutrition bars are nasty”

Texture/Consistency-Overall5%

“Texture terrible”

Storage Temperature4%

“Arrived melted”

Sweetness3%

“Has a ton of sugar”

Ease Of Chewing/Swallowing3%

“tricky to eat”

Ingredients-Overall2%

“did not look at the ingredients”

Artificial Sweeteners2%

“Artificial sweeteners and flavoring”

Top return reasons

Taste-Overall26%

Flavor18%

Advertised Vs Actual Product11%

Ingredients-Overall7%

Nutritional Content4%

Stale/Rotten/Spoiled2%

Product Condition2%

Storage Temperature2%

Comfort-Overall2%

Size-Overall2%

Common questions

Is cookies and cream protein bar profitable to sell on Amazon United States?: The niche generates $9.3M/yr across 28 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Launch it (61/100).
How competitive is the cookies and cream protein bar niche?: 8 brands and 111 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in cookies and cream protein bar?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for cookies and cream protein bar peak?: Demand peaks in Jun–Jul; the busiest month runs 20.4× the quietest.
What does it cost to enter the cookies and cream protein bar niche?: Listings span $15.26–$89.97; the average listing price is $42.13 (sweet spot $15–$100). The average incumbent carries 1,808 reviews — the moat a new listing must climb.