Cookies and Cream Protein Bar
MaybeShoppers spend an estimated $9.3M a year here. But the top 5 brands take 96% of clicks, so Cookies and Cream Protein Bar is a Maybe.
- Flapen Score
- 61 / 100Top 9% of 14,768 Health & Household niches · +12 vs the category median of 4961
- Market size
- $9.3M/yr6.7M searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 50%top-5 click share · 8 brands · 111 sellers
Flapen Score
Cookies and Cream Protein Bar against its category
The dotted line is the Health & Household average. Past it, Cookies and Cream Protein Bar is stronger. Inside it, weaker.
Market
The Cookies and Cream Protein Bar market on Amazon at a glance
Shoppers on Amazon United States searched for Cookies and Cream Protein Bar 6.7M times last year and spent an estimated $9.3M. The top 5 brands take 96% of clicks. Demand peaks in Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 6.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.3M a year.
- Searches, last 12 months
- 6.7M
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $9.3Ma year
- Peak month
- June20.4× the quietest month
- Top search term
- barebells protein bar3.8M searches a year
02 · Price
A sale here is worth $42.13.
Listings sell for $42.13 on average, from $15.26 to $89.97. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $42.13 that is $527K to $632K a year per listing.
- Average price
- $42.13inside the $15 to $100 sweet spot
- Price range
- $15.26–$89.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $527K–$632K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #180 within Nutrition Bars & Drinks. It carries 1,808 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 32%
- Out of stock, average day
- 2.4%
- Average rank
- #180in Nutrition Bars & Drinks
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,808per listing
- Listings tracked
- 28
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Cookies and Cream Protein Bar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barebells Protein Bars Peoples Choice Variety Pack 12 Bars Nutritious Snacks with 20g of High Protein - Chocolate Treat with 1g of Total Sugars - Perfect on The Go Breakfast Bars
- Price
- $32.55
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 1y ago
Barebells Protein Bars Cookies & Cream - 12 Count 20g High Protein Treats - Chocolate Nutrition Bar with 1g Total Sugars - On-The-Go Breakfast or Post-Workout Snack
- Price
- $29.23
- Rating
- 4.5/5
- Reviews
- 4,289
- Age
- 6y ago
Barebells Protein Bars Variety Pack - 12 Count 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
- Price
- $33.29
- Rating
- 4.5/5
- Reviews
- 4,264
- Age
- 4y ago
BarebeIIs Protein Bar Variety Pack Sampler Protein Snacks with 20g of High Protein (12 Pack)
- Price
- $49.08
- Rating
- 3.6/5
- Reviews
- 43
- Age
- 10mo ago
Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity
- Price
- $36.67
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Barebells Orange Creamsicle Protein Bar 20g Protein No Added Sugar 12 x 55g High Protein Snack Post Workout Snack
- Price
- $31.95
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4w ago
BarebeIs Protein Bars Assorted Variety Pack - 3 Flavor - Protein Snacks with 20g of Protein - 9 Count
- Price
- $39.49
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago
Barebells Salty Peanut Protein Bars 7.76 Ounce
- Price
- $26.86
- Rating
- 2.4/5
- Reviews
- 24
- Age
- 1y ago
Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)
- Price
- $62.42
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 4mo ago
BarebeIs Protein Bars Variety Pack - 10 Flavor Assortment Protein Snacks with 20g of Protein - (Pack of 10)
- Price
- $39.99
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1mo ago
Newest
by launch dateBarebells Orange Creamsicle Protein Bar 20g Protein No Added Sugar 12 x 55g High Protein Snack Post Workout Snack
- Price
- $31.95
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4w ago
BarebeIs Protein Bars Variety Pack - 10 Flavor Assortment Protein Snacks with 20g of Protein - (Pack of 10)
- Price
- $39.99
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1mo ago
BarebeIs Protein Bars Assorted Variety Pack - 3 Flavor - Protein Snacks with 20g of Protein - 9 Count
- Price
- $39.49
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2mo ago
Barebells Protein Bars Variety Pack 9 Count Cup Straw Set by FlexFinity
- Price
- $36.67
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 4mo ago
Barebells Protein Bar Peanut Butter & Jelly 12 Count (Pack of 2) 20g Protein 0g added sugar High Protein Snack Soft Texture 1.94 oz (55g)
- Price
- $62.42
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
111
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
2%
- BAREBELLS68%
- Generic16%
- Flexfinity6%
- Quest4%
- Built Bar2%
- Mix It Up2%
- Open — no brand owns it (2 brands, 2%)
Demand
Cookies and Cream Protein Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 20.4×
Search terms
Top Cookies and Cream Protein Bar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- barebells protein bar3.8M/yr
- barbell protein bar1.4M/yr
- barebells618K/yr
- barebells protein bars153K/yr
- barebell156K/yr
- barebells protein bar variety pack137K/yr
- protein bars barebells64K/yr
- barbell protein bars61K/yr
- barebells protein bar cookies and cream37K/yr
- bare bells protein bars32K/yr
Reviews and returns
What reviews say buyers love and hate about Cookies and Cream Protein Bar
We read the reviews and the return reasons for every product selling here.
“Taste is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookies and Cream Protein Bar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data