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Cookie Dough Protein Bars

Fail

The top 5 brands take 100% of clicks, so Cookie Dough Protein Bars is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$419K/yr168K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
92%top-5 click share · 3 brands · 48 sellers

Flapen Score

Cookie Dough Protein Bars against its category

The dotted line is the Health & Household average. Past it, Cookie Dough Protein Bars is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Dough Protein Bars market on Amazon at a glance

Shoppers on Amazon United States searched for Cookie Dough Protein Bars 168K times last year and spent an estimated $419K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
11.2%
Market size, estimated
$419Ka year
Top search term
cookie dough protein bars26K searches a year

02 · Price

A sale here is worth $22.37.

Listings sell for $22.37 on average, from $8.79 to $28.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 4,000 to 5,000 of them. At $22.37 that is $89K to $112K a year per listing.

Average price
$22.37inside the $15 to $100 sweet spot
Price range
$8.79–$28.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
4,000–5,000
Revenue per listing a year
$89K–$112K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Nutrition Bars & Drinks. It carries 4,463 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#15in Nutrition Bars & Drinks
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,463per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Cookie Dough Protein Bars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 236%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Cookie Dough Protein Bars search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Cookie Dough Protein Bars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie dough protein bars26K/yr
  • quest chocolate chip cookie dough20K/yr
  • built puff bars protein cookie dough19K/yr
  • quest bars protein cookie dough12K/yr
  • built bars cookie dough6K/yr
  • quest cookie dough protein bars10K/yr
  • built puff cookie dough7K/yr
  • built cookie dough puff bars protein6K/yr
  • trubar cookie dough14K/yr
  • quest cookie dough6K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Dough Protein Bars

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
11%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not at all tasty”
A buyer, on “Taste-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cookie Dough Protein Bars questions

Answered from the same tracked data.