Is cookie butter powder profitable to sell on Amazon United States?

The niche generates $127K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the cookie butter powder niche?

10 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in cookie butter powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for cookie butter powder peak?

Demand peaks in Jan; the busiest month runs 1.9× the quietest.

What does it cost to enter the cookie butter powder niche?

Listings span $17.83–$90.28; the average listing price is $43.22 (sweet spot $15–$100). The average incumbent carries 1,382 reviews — the moat a new listing must climb.

cookie butter powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$43.22

avg listing price — sweet spot $15–$100

Price range

Incredible$17.83–$90.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good1,382

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$127K

$127K/yr · 112K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cookie butter powder is a $127K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cookie butter powder market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $216K–$259K; units × avg price
Conversion rate: 2.6%
Avg BSR: #324
Page quality: 0%
Prime: 89%
Sponsored: 63%
Out of stock: 21.3%
Avg brand age: 73 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

GHOST43%
Flexible Dieting Lifestyle35%
Nutter Butter7%
LEGION4%
RYSE Up Supplements3%
C42%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — +9.7% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.9×

Open Trend

Top cookie butter powder search terms

cookie butter protein powder19K/yr -17.7%0.9% conv.
ghost nutter butter protein powder13K/yr +67.7%5.6% conv.
nutter butter protein powder13K/yr +41.1%5.1% conv.
flex protein powder12K/yr -1.4%2.9% conv.
protein cookie butter powder15K/yr -11.8%2.0% conv.
ghost protein powder nutter butter6K/yr +265.0%6.2% conv.
biscoff protein powder9K/yr -3.5%0.4% conv.
ghost nutter butter4K/yr +168.7%3.9% conv.
cookie butter protein6K/yr -8.6%0.9% conv.
protein cookie butter7K/yr -28.7%1.5% conv.

All search terms

Top cookie butter powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free

GHOST$49.024.4★5,182 rev

GHOST Whey Protein Powder Nutter Butter - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Cookie Pieces Inside

GHOST$46.154.5★2,295 rev

Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz

Flexible Dieting Lifestyle$26.333.9★734 rev

Flex Vegan Protein Cookie Butter Powder - Peanut Butter Party | Dairy-Free Keto-Friendly No Added Sugars Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 7.7oz

Flexible Dieting Lifestyle$26.153.8★362 rev

Flex Whey Protein Powder Slow Churn Vanilla Ice Cream | Low Net Carbs Gluten Free No Sugar Added | 1.8 Lb - 27 Servings

Flexible Dieting Lifestyle$51.053.7★82 rev

Newest

by launch date

GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free

GHOST$48.211,700 rev

5mo ago

LTH Flex Whey Protein Isolate - Trusted by Life Time Members - Lactose-Free Protein Powder - NSF Certified for Sport - Low Fat No Added Sugar & Low Carb - Vanilla (30 Servings)

LTH$67.258 rev

1y ago

C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout

C4$35.401,085 rev

1y ago

GHOST Whey Protein Powder Cinnabon - 5LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free

GHOST$90.285,182 rev

2y ago

RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub

RYSE Up Supplements$36.33678 rev

2y ago

What buyers say about cookie butter powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“Doesn't taste weird”

Nutritional Content18%

“Great tasting protein powder”

Flavor15%

“Fantastic Flavor”

Value For Money3%

“Great price”

Solubility3%

“mixes well”

Blend/Ratio3%

“It blends easily”

Sweetness2%

“it satisfies my sweet tooth big time”

Quality-Overall2%

“high quality”

Thickness1%

“I think 9 oz of milk is the perfect balance—thick enough to be satisfying”

Soft Feel1%

“Smooth and good,”

What buyers complain about

Taste-Overall26%

“Disgusting taste”

Flavor12%

“It's not super strong in flavor”

Value For Money11%

“not worth price”

Nutritional Content5%

“Not as much protein as I would like”

Ingredients-Overall2%

“a little bulky on the ingredient list”

Size-Overall2%

“The jug is large”

Side Effects2%

“instantly started having stomach pain”

Acid Regulator/Stomach Ache Relief2%

“I have terrible acid reflux”

Texture/Consistency-Overall1%

“The consistency on this is not good”

Solubility1%

“they will not dissolve no matter what I have tried”

Top return reasons

Value For Money33%

Charging33%

Taste-Overall33%

Common questions

Is cookie butter powder profitable to sell on Amazon United States?: The niche generates $127K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the cookie butter powder niche?: 10 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in cookie butter powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
When does demand for cookie butter powder peak?: Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the cookie butter powder niche?: Listings span $17.83–$90.28; the average listing price is $43.22 (sweet spot $15–$100). The average incumbent carries 1,382 reviews — the moat a new listing must climb.