Cookie Butter Powder
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 92% of clicks, so Cookie Butter Powder is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $127K/yr112K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 65%top-5 click share · 10 brands · 30 sellers
Flapen Score
Cookie Butter Powder against its category
The dotted line is the Health & Household average. Past it, Cookie Butter Powder is stronger. Inside it, weaker.
Market
The Cookie Butter Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Cookie Butter Powder 112K times last year and spent an estimated $127K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $127Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- cookie butter protein powder19K searches a year
02 · Price
A sale here is worth $43.22.
Listings sell for $43.22 on average, from $17.83 to $90.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $43.22 that is $11K to $22K a year per listing.
- Average price
- $43.22inside the $15 to $100 sweet spot
- Price range
- $17.83–$90.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$22K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #324 within Protein. It carries 1,382 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 89%
- Out of stock, average day
- 21.3%
- Average rank
- #324in Protein
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 1,382per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Cookie Butter Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free
- Price
- $49.02
- Rating
- 4.4/5
- Reviews
- 5,182
- Age
- 7y ago

GHOST Whey Protein Powder Nutter Butter - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Cookie Pieces Inside
- Price
- $46.15
- Rating
- 4.5/5
- Reviews
- 2,295
- Age
- 5y ago

Flex Vegan Protein Cookie Butter Powder - Brownie Batter | Dairy-Free Keto-Friendly Low Carb Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 8.1oz
- Price
- $26.33
- Rating
- 3.9/5
- Reviews
- 734
- Age
- 6y ago

Flex Vegan Protein Cookie Butter Powder - Peanut Butter Party | Dairy-Free Keto-Friendly No Added Sugars Sugar-Free Gluten-Free | Easy to Mix Bake and Spread | 7.7oz
- Price
- $26.15
- Rating
- 3.8/5
- Reviews
- 362
- Age
- 6y ago

Flex Whey Protein Powder Slow Churn Vanilla Ice Cream | Low Net Carbs Gluten Free No Sugar Added | 1.8 Lb - 27 Servings
- Price
- $51.05
- Rating
- 3.7/5
- Reviews
- 82
- Age
- 3y ago
Trending
estimated 90-day click momentum
GHOST Whey Protein Powder Cinnabon - 2LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
- Price
- $49.25
- Rating
- 4.4/5
- Reviews
- 5,182
- Age
- 3y ago

GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free
- Price
- $48.21
- Rating
- 4.1/5
- Reviews
- 1,700
- Age
- 5mo ago

GHOST Whey Protein Powder Peanut Butter Cereal Milk - 2LB 26G of Protein - Whey Protein Blend - Post Workout Fitness & Nutrition Shakes Smoothies Baking & Cooking - Soy & Gluten-Free
- Price
- $49.02
- Rating
- 4.4/5
- Reviews
- 5,182
- Age
- 7y ago

RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
- Price
- $36.33
- Rating
- 4.7/5
- Reviews
- 678
- Age
- 2y ago

RYSE Loaded Protein Powder - Jet-Puffed Marshmallow - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 27 Servings / 2 lb Tub
- Price
- $45.38
- Rating
- 4.6/5
- Reviews
- 1,241
- Age
- 3y ago
Newest
by launch date
GHOST Vegan Protein Powder Peanut Butter Cereal Milk 2.8LB Tub 27G of Protein - Plant-Based Pea & Organic Pumpkin Blend Protein with Fiber & Iron Flavored Post Workout Shakes - Soy Gluten Free
- Price
- $48.21
- Rating
- 4.1/5
- Reviews
- 1,700
- Age
- 5mo ago

LTH Flex Whey Protein Isolate - Trusted by Life Time Members - Lactose-Free Protein Powder - NSF Certified for Sport - Low Fat No Added Sugar & Low Carb - Vanilla (30 Servings)
- Price
- $67.25
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 1y ago

C4 Whey Protein Powder Reeses Peanut Butter & Chocolate - 25g Protein 0g Added Sugar 140 Calories Per Serving Supports Muscle Recovery 28 Servings Premium Whey for Post-Workout
- Price
- $35.40
- Rating
- 4.6/5
- Reviews
- 1,085
- Age
- 1y ago

GHOST Whey Protein Powder Cinnabon - 5LB 25G of Protein - Cinnamon Roll Flavored Isolate Concentrate & Hydrolyzed Whey Protein Blend - Post Workout Shakes - Soy & Gluten Free
- Price
- $90.28
- Rating
- 4.4/5
- Reviews
- 5,182
- Age
- 2y ago

RYSE Loaded Protein Powder - Skippy Peanut Butter - 25g Whey Protein Isolate & Concentrate with Prebiotic Fiber & MCTs - Low Carb Low Sugar Digestive-Friendly - 20 Servings / 1.5 lb Tub
- Price
- $36.33
- Rating
- 4.7/5
- Reviews
- 678
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
30
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
6%
- GHOST43%
- Flexible Dieting Lifestyle35%
- Nutter Butter7%
- LEGION4%
- RYSE Up Supplements3%
- C42%
- Open — no brand owns it (4 brands, 6%)
Demand
Cookie Butter Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Cookie Butter Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cookie butter protein powder19K/yr
- ghost nutter butter protein powder13K/yr
- nutter butter protein powder13K/yr
- flex protein powder12K/yr
- protein cookie butter powder15K/yr
- ghost protein powder nutter butter6K/yr
- biscoff protein powder9K/yr
- ghost nutter butter4K/yr
- cookie butter protein6K/yr
- protein cookie butter7K/yr
Reviews and returns
What reviews say buyers love and hate about Cookie Butter Powder
We read the reviews and the return reasons for every product selling here.
“Disgusting taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cookie Butter Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









