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Cookie Butter Powder

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 92% of clicks, so Cookie Butter Powder is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$127K/yr112K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
65%top-5 click share · 10 brands · 30 sellers

Flapen Score

Cookie Butter Powder against its category

The dotted line is the Health & Household average. Past it, Cookie Butter Powder is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cookie Butter Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Cookie Butter Powder 112K times last year and spent an estimated $127K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
2.6%
Market size, estimated
$127Ka year
Peak month
January1.9× the quietest month
Top search term
cookie butter protein powder19K searches a year

02 · Price

A sale here is worth $43.22.

Listings sell for $43.22 on average, from $17.83 to $90.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $43.22 that is $11K to $22K a year per listing.

Average price
$43.22inside the $15 to $100 sweet spot
Price range
$17.83–$90.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #324 within Protein. It carries 1,382 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
89%
Out of stock, average day
21.3%
Average rank
#324in Protein
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
1,382per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Cookie Butter Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

30

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Brand 143%
  • Brand 235%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Cookie Butter Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Cookie Butter Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cookie butter protein powder19K/yr
  • ghost nutter butter protein powder13K/yr
  • nutter butter protein powder13K/yr
  • flex protein powder12K/yr
  • protein cookie butter powder15K/yr
  • ghost protein powder nutter butter6K/yr
  • biscoff protein powder9K/yr
  • ghost nutter butter4K/yr
  • cookie butter protein6K/yr
  • protein cookie butter7K/yr

Reviews and returns

What reviews say buyers love and hate about Cookie Butter Powder

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disgusting taste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cookie Butter Powder questions

Answered from the same tracked data.