Convatec
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Convatec is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $174K/yr90K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 44%top-5 click share · 5 brands · 89 sellers
Flapen Score
Convatec against its category
The dotted line is the Health & Household average. Past it, Convatec is stronger. Inside it, weaker.
Market
The Convatec market on Amazon at a glance
Shoppers on Amazon United States searched for Convatec 90K times last year and spent an estimated $174K. All 5 brands take every click. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $174Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- convatec colostomy bags26K searches a year
02 · Price
A sale here is worth $32.24.
Listings sell for $32.24 on average, from $10.86 to $63.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.24 that is $3K to $8K a year per listing.
- Average price
- $32.24inside the $15 to $100 sweet spot
- Price range
- $10.86–$63.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Incontinence & Ostomy. It carries 431 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #124in Incontinence & Ostomy
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 431per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Convatec products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
0%
- Brand 185%
- Brand 29%
- Brand 32%
- Brand 42%
- Brand 51%
Demand
Convatec search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Convatec search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- convatec colostomy bags26K/yr
- convatec20K/yr
- convatec ostomy supplies23K/yr
- convatec ostomy bags9K/yr
- convatec stomahesive paste8K/yr
- stomahesive4K/yr
Reviews and returns
What reviews say buyers love and hate about Convatec
We read the reviews and the return reasons for every product selling here.
“Adhesive issues”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Convatec questions
Answered from the same tracked data.