convatec
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$32.24avg listing price — sweet spot $15–$100
Price range
Great$10.86–$63.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great430.6avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$174K$174K/yr · 90K searches
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, convatec is a $174K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
convatec market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $193K–$258K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 37%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
0%
- ConvaTec85%
- Stomahesive9%
- OUCHAN2%
- Rainlotus2%
- Heagimed1%
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -1.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top convatec search terms
- convatec colostomy bags26K/yr
- convatec20K/yr
- convatec ostomy supplies23K/yr
- convatec ostomy bags9K/yr
- convatec stomahesive paste8K/yr
- stomahesive4K/yr
Top convatec products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CONVATEC 22771 ActiveLife Cut-to-Fit Drainable Pouch (Pack of 10)
ConvaTec$41.554.5★1,452 rev
Convatec SurFit Natura Drainable Pouch 12 Inch Opaque Model No 401502 10 per Box
ConvaTec$31.444.6★155 rev
Stomahesive Convatec Protective Skin Barrier Paste 2 Ounce Tube # 183910
Stomahesive$12.994.7★1,619 rev
ConvaTec Sur-Fit Natura Stomahesive Wafer 125264 1-3/4 Flange 10/Box
ConvaTec$32.704.5★330 rev
Convatec 183910 Stomahesive Paste: 2 Ounce (Pack of 3)
ConvaTec$29.114.6★891 rev
Newest
by launch date
20 Pack Colostomy Bags One Piece Ostomy Bag Ostomy Supplies 15mm-60mm Cut-to-Fit Drainable Pouches with Clamp Closure for Ileostomy Stoma Care (Include 8 x Clamps)
Heagimed$26.84728 rev
20 PCS Colostomy Bags Rainlotus One Piece Ostomy Bag Ostomy Drainable Pouch for Ileostomy Stoma Care Cut to Fit.
Rainlotus$29.74657 rev
ConvaTec ESENTA Adhesive Remover Spray for Around Stomas and Wounds Sting Free Alcohol Free 50 mL Bottle (Pack of 1)
ConvaTec$18.711,150 rev
ConvaTec ESENTA Skin Barrier for Protection Around Stomas and Wounds Silicone Based Sting and Alcohol Free 25ct Box (Pack of 1)
ConvaTec$19.65169 rev
Convatec Stomahesive Paste 2 OZ (4/Pack)
Stomahesive$43.8867 rev
Trending
90-day click momentum
CONVATEC 125266 SQU125266 SUR-FIT Natura Stomahesive Skin Barrier (Pack of 10)
ConvaTec$32.664.1★
20 Pack Colostomy Bags One Piece Ostomy Bag Ostomy Supplies 15mm-60mm Cut-to-Fit Drainable Pouches with Clamp Closure for Ileostomy Stoma Care (Include 8 x Clamps)
Heagimed$26.844.5★
ConvaTec 416417 Natura 12 Drainable Pouch 2 Sided Comfort Panel Tail Closure Filter Tan 1-3/4 Flange Pack of 10
ConvaTec$38.044.4★
ConvaTec 51416420BX - Natura and Drainable Pouch with Visiclose and Filter Opaque Standard 57mm 2 1/4 inch
ConvaTec$37.614.5★
Convatec Sur-fit Natura Drainable Pouch 57mm (2 1/4) Flange 12 Opaque 1-Sided Comfort Panel - Model 401935 - Box of 10
ConvaTec$37.504.7★
What buyers say about convatec
What buyers praise and complain about, mined from review topics.What buyers love
“These colonoscopy bags are very good quality”
“Excellent adhesive remover for sensitive skin”
“very affordable”
“Just as advertised”
“Very durable”
“It does the job well”
“Easy to use”
“Perfect fit”
“Saves damages to skin tears when removing bandages”
“Works exactly as intended for skin protection”
What buyers complain about
“Adhesive issues”
“Leaks easily”
“ridiculous price”
“They didn't last like it supposed to last”
“Between the adhesive rash”
“Garbage product”
“Not easy to close”
“Didnt work for me”
“It hurt”
“Too Thick”
Top return reasons
Common questions
- Is convatec profitable to sell on Amazon United States?
- The niche generates $174K/yr across 30 tracked products. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the convatec niche?
- 5 brands and 89 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in convatec?
- Top complaints mined from reviews: Adhesion/Stickiness, Leak-Proof, Value For Money. The return rate is 0.6%.
- When does demand for convatec peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the convatec niche?
- Listings span $10.86–$63.26; the average listing price is $32.24 (sweet spot $15–$100). The average incumbent carries 431 reviews — the moat a new listing must climb.